How to manage online reputation
Posted: Thu Jan 23, 2025 6:28 am
You probably already know what Online Reputation is and why it is important to take it into account in your digital strategies. But what good will that do you if you don't know how to manage Online Reputation?
The terms manage, monitor and investigate are often used incorrectly. So let's clarify what each of these terms corresponds to exactly so that you are clear and don't make that mistake again.
Phases of Managing Online Reputation
We define 3 basic steps to guarantee success in taking jordan phone number list of your brand's Online Reputation:
1. Research
Study the situation: first of all, it is essential to know what users' perception and opinion is regarding your brand (services, products, way of doing things, etc.). Therefore, it is advisable to carry out an audit that allows you to find out what has been said about your company in the past within a given period of time.
This is where you need to put on your trench coat and hat and start researching. It involves systematically collecting information marked by a series of keywords, which you have previously selected, in the time frame you have deemed appropriate.
You can go back from a hypothetical today to one or two years or just a few months. All of this will depend on the volume of resulting information and your needs. To help you in this task, there are multiple technological web mining tools, both free and paid.
We should not confuse research with Online Reputation Monitoring. As we have been saying, research consists of knowing what users think of your brand, product or service and seeing what impact that perception has in the online world on the reputation of your company. You can measure whether or not your brand has Online Reputation, but not a specific number.
To do it correctly, you must:
Construct a population sample based on a specific parameter such as age, geographic location, etc.
Create image questionnaires. It has been proven that market studies on the Internet are the most reliable, because people have no problem saying what they really think in front of a screen.
Identify through which medium this image is created and classify them by ratios of influence and relevance.
2. Monitoring
Daily monitoring: Once you know the status of your brand, you will know what resources you should take into account to control your entire reputation. So the next step is to implement an active monitoring and listening plan that provides you with daily information on all mentions and references to your brand and its environment on the web. This is what we know as monitoring.
The terms manage, monitor and investigate are often used incorrectly. So let's clarify what each of these terms corresponds to exactly so that you are clear and don't make that mistake again.
Phases of Managing Online Reputation
We define 3 basic steps to guarantee success in taking jordan phone number list of your brand's Online Reputation:
1. Research
Study the situation: first of all, it is essential to know what users' perception and opinion is regarding your brand (services, products, way of doing things, etc.). Therefore, it is advisable to carry out an audit that allows you to find out what has been said about your company in the past within a given period of time.
This is where you need to put on your trench coat and hat and start researching. It involves systematically collecting information marked by a series of keywords, which you have previously selected, in the time frame you have deemed appropriate.
You can go back from a hypothetical today to one or two years or just a few months. All of this will depend on the volume of resulting information and your needs. To help you in this task, there are multiple technological web mining tools, both free and paid.
We should not confuse research with Online Reputation Monitoring. As we have been saying, research consists of knowing what users think of your brand, product or service and seeing what impact that perception has in the online world on the reputation of your company. You can measure whether or not your brand has Online Reputation, but not a specific number.
To do it correctly, you must:
Construct a population sample based on a specific parameter such as age, geographic location, etc.
Create image questionnaires. It has been proven that market studies on the Internet are the most reliable, because people have no problem saying what they really think in front of a screen.
Identify through which medium this image is created and classify them by ratios of influence and relevance.
2. Monitoring
Daily monitoring: Once you know the status of your brand, you will know what resources you should take into account to control your entire reputation. So the next step is to implement an active monitoring and listening plan that provides you with daily information on all mentions and references to your brand and its environment on the web. This is what we know as monitoring.