The data corroborates it better understand
Posted: Thu Jan 23, 2025 6:48 am
There is no doubt that video has become one of the most widely used formats , and the data confirms this: 90% of social media users watch videos , 82% of internet traffic is captured by video, and we retain 95% of the information shown to us in this format, compared to 10% of information presented in written form. 54% of consumers prefer to watch video content from a brand over other types of formats. And we cannot forget YouTube, one of the most widely used social networks and the one where the audience stays the longest.
Relevant information accompanied by communication directors email lists moving images is retained 65% more than static information. Statistics support the growth of online video consumption year after year. The situation experienced in recent months has greatly boosted video consumption . Although we are gradually leaving our homes and doing more activities outside the online world, we have become accustomed to enjoying leisure time at home. And video is the big winner in the entertainment battle.
2. Moving images help to better understand
Video makes it possible to explain processes or concepts in a simple way that would be more complex with words. Schools have found that children are able to better understand more abstract topics with the help of explanatory videos.
Product manufacturing or an explanation of how to use an app will be retained 53% more if we use a video . Not only can we make ourselves better understood, but by creating an attractive audiovisual product we will increase the retention of our brand.
Relevant information accompanied by communication directors email lists moving images is retained 65% more than static information. Statistics support the growth of online video consumption year after year. The situation experienced in recent months has greatly boosted video consumption . Although we are gradually leaving our homes and doing more activities outside the online world, we have become accustomed to enjoying leisure time at home. And video is the big winner in the entertainment battle.
2. Moving images help to better understand
Video makes it possible to explain processes or concepts in a simple way that would be more complex with words. Schools have found that children are able to better understand more abstract topics with the help of explanatory videos.
Product manufacturing or an explanation of how to use an app will be retained 53% more if we use a video . Not only can we make ourselves better understood, but by creating an attractive audiovisual product we will increase the retention of our brand.