This revolution in audio advertising is directly linked to the ability to engage listeners in unique ways. With the growing competition for attention in the digital world, audio offers a different approach, allowing brands to reach audiences in a more personal and authentic way. Let’s take a deeper dive into how radio, in particular, is excelling in this space, based on insights from Dentsu.
Audio Advertising Stands Out, Says Dentsu : A Strategy That Captures Attention
Dentsu reveals: radio is the leading platform in terms of cost and attention-driving new zealand girls whatsapp number surpassing even streaming and podcasts. Learn more about this five-year research.
In a world full of information and distractions, capturing the public's attention is a constant battle for marketers. According to Dentsu, audio advertising stands out . This strategy has emerged as a powerful ally in this challenging scenario. After all, in a scenario full of information and distractions, audio advertising stands out , as Dentsu highlights, being a powerful ally in this constant battle for the public's attention. Dentsu, one of the largest advertising agencies in the world, confirms this trend.
Radio Stands Out, Says Dentsu : Proven Efficiency in Audio Advertising
The numbers don’t lie. According to Dentsu, audio advertising is a winner . Audio advertising on radio generates more attention, better brand recall, and higher brand preference than other platforms. Find out why radio is the ideal choice for your marketing strategy.
In its ongoing five-year research, Dentsu’s Attention Economy research team has thoroughly analyzed the audio advertising environments of renowned radio groups such as Audacy, Cumulus Media and iHeartRadio, as well as platforms such as Amazon Ads, Spotify and SXM Media. The results were impressive: audio advertising stands out , capturing significantly more audience attention compared to other ad platforms.
The data revealed that radio, via AM/FM stations from US groups Audacy, Cumulus Media and iHeart Radio, was considered the most cost-effective media platform for driving attention per thousand impressions. Additionally, podcasts hosted by these same radio groups, along with Spotify and SXM Media, generated the second most attention per thousand impressions when compared to digital, social and TV parameters. It is worth noting that music streaming, measured on Amazon Music via voice with Alexa and on mobile or desktop devices, demonstrated remarkable performance in “key branding” metrics, which are intrinsically related to brand building.
These findings are a call to action for media buyers looking to better understand the audio ecosystem. Radio, in particular, has proven to be a smart choice for maximizing return on advertising investment.
The Future of Audio Advertising: Audiency
Audiency is an innovative platform that offers a logistics control panel for radio stations. With our platform, you can optimize the logistics of radio campaigns, centralize operations and establish a relationship of trust with your customers. We believe that radio makes a difference and we want to contribute to your success with technology. Register your station with us and experience the benefits of Audiency.
If you’re a marketer, advertiser, or radio broadcaster, it’s time to consider the effectiveness of audio advertising, especially on radio, as a key part of your strategy. The numbers speak for themselves, and Audiency is here to help you make the most of this growing trend.