What is Google Analytics and how does it work?
Posted: Thu Jan 23, 2025 6:54 am
Google Analytics is part of Google's free digital marketing suite dedicated to digital analysis.
Analytics is a remodeling of an old tool, this time called Urchin, purchased in March 2005. There are also some other Google tools , AdSense , Google Tag Manager , Search Console , Google Data Studio poland phone number list others, however the best known is Google Analytics, which shows us the positioning on the web, of advertising among others.
How does Google Analytics work?
It works thanks to a file that is placed in browsers. Cookies are text files that allow a browser to be recognized. To better understand Google, they place a file on our devices to track us. This code is generated using JavaScript and is the famous tracking code that we must insert into our website or app.
This code must be inserted into our site, as indicated by Google and our website (if it is a CMS, such as WordPress). We can also insert it with Google Tag Manager and start adding many Analytics features much more easily.
As browsers load the Analytics code, you can see how the tool starts working in the live reports. These live reports are a preview of the rest of the reports, which are much more detailed and can take up to 48 hours to complete.
Analytics is a remodeling of an old tool, this time called Urchin, purchased in March 2005. There are also some other Google tools , AdSense , Google Tag Manager , Search Console , Google Data Studio poland phone number list others, however the best known is Google Analytics, which shows us the positioning on the web, of advertising among others.
How does Google Analytics work?
It works thanks to a file that is placed in browsers. Cookies are text files that allow a browser to be recognized. To better understand Google, they place a file on our devices to track us. This code is generated using JavaScript and is the famous tracking code that we must insert into our website or app.
This code must be inserted into our site, as indicated by Google and our website (if it is a CMS, such as WordPress). We can also insert it with Google Tag Manager and start adding many Analytics features much more easily.
As browsers load the Analytics code, you can see how the tool starts working in the live reports. These live reports are a preview of the rest of the reports, which are much more detailed and can take up to 48 hours to complete.