How long do apps live today and how does it affect ROI: Android, iOS, calculations and examples
Posted: Thu Jan 23, 2025 6:55 am
For those working with Webview, one of the key factors in the success of the advertising campaign is the lifespan of mobile apps and its impact on ROI. How long do classic apps “live” today, and how does this affect ROI?
Our team at Gambit Apps , a WebView app rental service for iOS and Android, has managed not only to adapt to the tightening of algorithms in stores — we have increased the quality and lifespan of apps, and also qatar telegram mobile phone number list streamlined the process of adding and passing moderation in stores. Therefore, based on our experience, we propose to consider in more detail the issue of the lifespan of apps as of the second half of 2024.
Is There a Lifespan Difference Between Android vs. iOS
Choosing a mobile app platform to launch a campaign is one of the key decisions for a buyer. It is important to understand that not only the complexity of the development process, moderation and promotion is taken into account, but also the life cycle of such an application, which directly affects ROI. In the event of a ban or receiving the app tag, a new app needs to be shared across all accounts, which increases the risk of bans for the accounts themselves and optimization costs. Let's consider the features of Android and iOS platforms in terms of the "lifespan" of applications.
Our team at Gambit Apps , a WebView app rental service for iOS and Android, has managed not only to adapt to the tightening of algorithms in stores — we have increased the quality and lifespan of apps, and also qatar telegram mobile phone number list streamlined the process of adding and passing moderation in stores. Therefore, based on our experience, we propose to consider in more detail the issue of the lifespan of apps as of the second half of 2024.
Is There a Lifespan Difference Between Android vs. iOS
Choosing a mobile app platform to launch a campaign is one of the key decisions for a buyer. It is important to understand that not only the complexity of the development process, moderation and promotion is taken into account, but also the life cycle of such an application, which directly affects ROI. In the event of a ban or receiving the app tag, a new app needs to be shared across all accounts, which increases the risk of bans for the accounts themselves and optimization costs. Let's consider the features of Android and iOS platforms in terms of the "lifespan" of applications.