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How does structuring business processes contribute to consistent results?

Posted: Thu Jan 23, 2025 7:07 am
by monira444
If you want your business to be ahead of the competition and believe that to do so you need to shoot in all directions, in search of more and more customers, know that this is not the way to go.

Who doesn't want a portfolio full of clients, right? But to achieve this, you need to have your house in order. In other words, your company needs to have its commercial processes up to date, aligned with business objectives, regardless of the sector in which it operates.

For example, anyone who thinks that a technology company doesn’t need attention in the commercial sector is very wrong. Commercial processes are a crucial part of any business. And today, we’re going to show you why they need to be well structured to ensure good results!

It involves managing all the steps carried out by your sales team in an optimized way. The structuring of sales processes is a key factor that will determine the success or failure of your business.

According to Rock Content , the sales process is tunisia whatsapp data fundamental in any sales team, as it is what will guide the prospect from their first contact with the company until the moment of purchasing the product or service.

Therefore, each stage of this process needs to be very well aligned with the salespeople on your sales team.

It may seem like an exaggeration, but it's not! Proof of this is the result of a study by Sales Hacker , which shows that 65% of salespeople spend most of their time on activities that are not related to sales .

Likewise, data shows that 74% of companies do not manage their sales indicators well.

Guess what contributes to these scenarios coming true? If you thought about a lack of structuring of business processes, then you are right and you understand where we want to go.

The lack of clear and effective processes prevents your company from growing!
Statistics from a survey by Sebrae show that 60% of companies fail before they reach 2 years of existence. And one of the main factors highlighted by the organization as the cause of the death of these companies is the difficulty they have in reaching the consumer market.

So, don't be fooled by the false impression that structuring sales processes makes the salesperson's work rigid. In fact, it's the opposite. Well-defined sales stages facilitate quick decision-making, avoid wasting time on non-priority tasks, and provide greater security for the salesperson.

Organized sales processes serve to guide salespeople and help replicate successful experiences with other potential customers. With a well-defined process, you can evaluate results and identify bottlenecks that need to be addressed.

For example, a salesperson who holds many meetings and closes few sales. If the sales steps are clear and organized, it is easier to identify where the failure is, so that it does not happen again with other sales professionals.