Set goals for your social media video strategy
Posted: Thu Jan 23, 2025 7:12 am
The start of any social media content strategy is knowing what it's going to do. What do you want to achieve? Where in the conversion funnel will these videos fall?
We recommend that you don't try to tackle too many goals at once. Some examples of video marketing goals would be to create brand awareness, promote a specific product, or help a controlling directors email lists potential customer make a purchasing decision.
Whatever your goal, remember to make it SMART, meaning specific, measurable, achievable, relevant and time-bound.
2. Choose the type of videos
There are many types of social media videos with different purposes to support your overall content strategy. Determining which one works best for your brand is an important step in your social media video strategy:
Educational: These are informative videos and can also help create brand awareness for new customers. The tone can be more or less formal, but they always position the brand as an expert in a field. They are also very useful for active customers or for leads who are very advanced in the conversion funnel, with more technical guides and tips to get the most out of the product.
Corporate videos: these show the most intimate side of the brand. They can be animated or 'behind the scenes' videos, so that the audience can learn about the reality of the company through its employees.
We recommend that you don't try to tackle too many goals at once. Some examples of video marketing goals would be to create brand awareness, promote a specific product, or help a controlling directors email lists potential customer make a purchasing decision.
Whatever your goal, remember to make it SMART, meaning specific, measurable, achievable, relevant and time-bound.
2. Choose the type of videos
There are many types of social media videos with different purposes to support your overall content strategy. Determining which one works best for your brand is an important step in your social media video strategy:
Educational: These are informative videos and can also help create brand awareness for new customers. The tone can be more or less formal, but they always position the brand as an expert in a field. They are also very useful for active customers or for leads who are very advanced in the conversion funnel, with more technical guides and tips to get the most out of the product.
Corporate videos: these show the most intimate side of the brand. They can be animated or 'behind the scenes' videos, so that the audience can learn about the reality of the company through its employees.