What benefits does your business have when hiring a Customer Success agency?
Posted: Thu Jan 23, 2025 7:16 am
Customer Success, in the words of the greatest CS professional, Lincoln Murphy , is when customers achieve the desired results through interactions with the company.
Bringing this into a digital marketing agency, it can be understood when it relies on a CS professional to ensure the client's total success, working to meet their needs and expectations.
In fact, it is a fact that companies that achieve higher revenues and grow quickly have strong CS strategies.
This is because companies focused on customer success have as a key point delivering exceptional results and incredible experiences, and being able to measure them.
Throughout this article, you will see the main points in which Customer Success can be highly beneficial to your business.
Main objectives of the customer success area in an agency
When you hire a Customer Success agency, you will have a team of professionals working for your business. But what are the goals of this area of expertise?
Over time, customer service has become increasingly ukraine whatsapp data challenging. With the advent of technology, there is a greater demand for methods that add convenience and satisfaction to the customer, such as SAC 4.0 .
In this sense, it can be said that the objectives of the CS involve:
Alignment of expectations between the client and the agency
Reduced turnover and increased retention
Continuous monitoring of the progress of contracted actions
Strategic vision that helps clients understand and perceive the value generated by hiring the agency's services.
Activities carried out by an agency with Customer Success
Want to know how Customer Success actually works to boost your company's results? Below we have listed some of the main activities carried out, selected according to the Definitive Guide to Customer Success as Customer Loyalty by Desk Manager :
Support new customers during onboarding to resolve any questions they may have about the purchase
Monitor and manage accounts from the beginning of the contract. It is essential that the CS ensures that the client is successful within 90 days of the sale
Be agile and efficient in solving problems reported by customers
Implement and suggest processes to improve user experience and standardize service
Produce and support the production of rich, educational materials for clients, such as e-books, webinars, checklists and blog posts
Monitor and understand the entire customer journey, during the ongoing process, to understand the moments of greatest indecision and risks to Customer Success, and thus dedicate efforts to these stages.
Bringing this into a digital marketing agency, it can be understood when it relies on a CS professional to ensure the client's total success, working to meet their needs and expectations.
In fact, it is a fact that companies that achieve higher revenues and grow quickly have strong CS strategies.
This is because companies focused on customer success have as a key point delivering exceptional results and incredible experiences, and being able to measure them.
Throughout this article, you will see the main points in which Customer Success can be highly beneficial to your business.
Main objectives of the customer success area in an agency
When you hire a Customer Success agency, you will have a team of professionals working for your business. But what are the goals of this area of expertise?
Over time, customer service has become increasingly ukraine whatsapp data challenging. With the advent of technology, there is a greater demand for methods that add convenience and satisfaction to the customer, such as SAC 4.0 .
In this sense, it can be said that the objectives of the CS involve:
Alignment of expectations between the client and the agency
Reduced turnover and increased retention
Continuous monitoring of the progress of contracted actions
Strategic vision that helps clients understand and perceive the value generated by hiring the agency's services.
Activities carried out by an agency with Customer Success
Want to know how Customer Success actually works to boost your company's results? Below we have listed some of the main activities carried out, selected according to the Definitive Guide to Customer Success as Customer Loyalty by Desk Manager :
Support new customers during onboarding to resolve any questions they may have about the purchase
Monitor and manage accounts from the beginning of the contract. It is essential that the CS ensures that the client is successful within 90 days of the sale
Be agile and efficient in solving problems reported by customers
Implement and suggest processes to improve user experience and standardize service
Produce and support the production of rich, educational materials for clients, such as e-books, webinars, checklists and blog posts
Monitor and understand the entire customer journey, during the ongoing process, to understand the moments of greatest indecision and risks to Customer Success, and thus dedicate efforts to these stages.