10 ideas and examples for creating digital content

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A brand's digital presence has many facets to consider, but without a doubt, the most important is the corporate website itself . This is where you can post everything you want to explain to customers, the sector, potential partners and employees. It is undoubtedly the ideal place to distribute quality content that attracts search engines (Google) and allows interested people to come into contact with our messages.

In a professional buying process , there are different jobs to coo email list be performed, sometimes by different people. First, they ask questions about their challenges or explore an opportunity (consuming educational content); then, they start researching different options (conducting an evaluation); and finally, they choose a company to do business with (conversion phase).

There are still companies that consider the process of creating a website to be finished at some point, when modern approaches specify otherwise. In addition to the essential technology reviews , the content of a page must be alive, changing as the business and the sector do. It is about creating content marketing that provides value to visitors, educational content that attracts people to a website and that allows the development of an inbound strategy .

Avoid close-ups, opting instead for medium shots and having the camera at eye level . Try not to have a background behind you that is too distracting, such as a bookcase or a wall full of pictures. Use direct and effective presentations that do not go around in circles.