Promotional strategies and gift effects drive air conditioner sales growth
Posted: Thu Jan 23, 2025 7:23 am
In May, we observed that the conversion results of "DC energy-saving remote control fan" when adding to the shopping cart and completing the purchase were particularly good. Therefore, after discussing with customers, we decided to use this product as a gift in the 618 and 625 events, hoping to use the fan's Discounts drive sales of air conditioners. In June, the bulk sms bahrain sales of "variable frequency heating and cooling type split air conditioners" increased significantly. Originally, 3 units were purchased in May and 31 units were added to the shopping cart. In June, 11 units were purchased and 71 units were added to the shopping cart. .
The click-through rate (CTR) of this wave of ads remained above industry standards, rising from 1.63% to 3.56% in June, demonstrating the strong appeal of the ads. In addition, the cost per link click (CPC-Link) is also relatively low. The final result at the end of June was about 4 yuan, showing that each click is cost-effective.
The final results in May and June can be seen in the advertising cost-effectiveness section. Based on May’s cost-per-acquisition (CPA) and return on advertising investment (ROAS), June’s cost-per-acquisition (CPA) decreased by approximately 31%, which means that less advertising spend was needed in June Promoting a purchase is more cost-effective; and the return on advertising investment (ROAS) in June was more than three times higher than that in May, which means that for every 1 yuan invested in advertising, the proportion of revenue that can be brought in June has increased significantly. , so the return on investment for advertising in June has improved significantly.
The click-through rate (CTR) of this wave of ads remained above industry standards, rising from 1.63% to 3.56% in June, demonstrating the strong appeal of the ads. In addition, the cost per link click (CPC-Link) is also relatively low. The final result at the end of June was about 4 yuan, showing that each click is cost-effective.
The final results in May and June can be seen in the advertising cost-effectiveness section. Based on May’s cost-per-acquisition (CPA) and return on advertising investment (ROAS), June’s cost-per-acquisition (CPA) decreased by approximately 31%, which means that less advertising spend was needed in June Promoting a purchase is more cost-effective; and the return on advertising investment (ROAS) in June was more than three times higher than that in May, which means that for every 1 yuan invested in advertising, the proportion of revenue that can be brought in June has increased significantly. , so the return on investment for advertising in June has improved significantly.