Don't design with the assumption that it will be read
Posted: Thu Jan 23, 2025 8:02 am
Many scenario designers design scenarios under the assumption that all emails will be read, such as "I explained the content in the first email, so I don't need to mention it in the second email."
However, designing a scenario with the assumption that it will be read is not effective.
If you design a scenario with the assumption that it will be read, if you haven't read the first part, you won't understand what it's about.
Therefore, when creating a scenario email, the basic idea is to have one theme per email, and the content should be complete in one email.
Tips for successful MA scenario design
Here are four tips for successfully designing an MA scenario:
Set the axis
When designing a scenario, it is important to define your core thinking .
When selecting targets, there are various criteria to consider, such as attributes and behavior, and the criteria that will be more effective will vary depending on the product or industry.
But if you have no idea what to base your efforts on, we recommend focusing on customer behavior.
The reason is that it is impossible to accurately predict and narrow down customer interests and concerns by classifying based only on attributes and lifetimes.
On the other hand, since customer behavior is likely to reflect their interests and concerns, scenario design is likely to be more effective.
Of course, it is possible to design effective scenarios key features of paytm based on axes other than behavior, but sometimes you need to prepare scenarios in advance to collect customer data.
This will incur additional costs, so be sure to consider this carefully before soldering.
Implementing the PDCA cycle
MA tools are equipped with a wide range of tools that allow you to efficiently measure effectiveness, including various analytical functions and access analysis.
Of course, you can also measure the response rate of emails delivered according to your scenario.
The key to success is to use these analysis reports and tools to review and improve scenarios, implementing the PDCA cycle .
By implementing the PDCA cycle, you can not only improve the accuracy of your scenario, but also understand the affinity with your target customers and the optimal timing for appealing to them.
As a result, there is a high possibility that it will lead to an increase in conversion rates and lead acquisition.
However, designing a scenario with the assumption that it will be read is not effective.
If you design a scenario with the assumption that it will be read, if you haven't read the first part, you won't understand what it's about.
Therefore, when creating a scenario email, the basic idea is to have one theme per email, and the content should be complete in one email.
Tips for successful MA scenario design
Here are four tips for successfully designing an MA scenario:
Set the axis
When designing a scenario, it is important to define your core thinking .
When selecting targets, there are various criteria to consider, such as attributes and behavior, and the criteria that will be more effective will vary depending on the product or industry.
But if you have no idea what to base your efforts on, we recommend focusing on customer behavior.
The reason is that it is impossible to accurately predict and narrow down customer interests and concerns by classifying based only on attributes and lifetimes.
On the other hand, since customer behavior is likely to reflect their interests and concerns, scenario design is likely to be more effective.
Of course, it is possible to design effective scenarios key features of paytm based on axes other than behavior, but sometimes you need to prepare scenarios in advance to collect customer data.
This will incur additional costs, so be sure to consider this carefully before soldering.
Implementing the PDCA cycle
MA tools are equipped with a wide range of tools that allow you to efficiently measure effectiveness, including various analytical functions and access analysis.
Of course, you can also measure the response rate of emails delivered according to your scenario.
The key to success is to use these analysis reports and tools to review and improve scenarios, implementing the PDCA cycle .
By implementing the PDCA cycle, you can not only improve the accuracy of your scenario, but also understand the affinity with your target customers and the optimal timing for appealing to them.
As a result, there is a high possibility that it will lead to an increase in conversion rates and lead acquisition.