3. Edit Your Blog Content for Clarity
Posted: Sun Dec 22, 2024 9:00 am
3. Edit Your Blog Content for Clarity (My Blog Editing Process)
After completing the basics of SEO editing, I knock out editing for clarity.
I ask myself one crucial question as I read a blog post for clarity:
– Does each sentence make sense, and can it only be interpreted in one way? If the answer is ‘yes’ to both parts of that question, I’m good to go!
If I find room for interpretation or inconsistencies, I may change wording, add examples, or omit some sentences or paragraphs.
Some ways I ensure content clarity include:
Always illustrate your main points by offering direct examples or tips.
Keep a consistent point-of-view throughout your blog post (no switching back and forth, as this can confuse readers).
Trim sentences that include filler content (see below).
Cut sections/paragraphs that veer off the main point (no falling down the rabbit hole in my blog posts).
4. Align Your Blog Post Content for the Target Audience
Alright, so you’ve edited your blog post for clarity… now, how does it land with the people in your target audience? If your blog post doesn’t resonate with the very real people you’re hoping to build connection with, it’s not going to achieve your content goals.
Smart SEO strategies, like link building to the page and having a find owner of cell phone number free philippines internal linking structure, contribute a lot to your blog post’s eventual reach. But, you can also do some important on-page SEO work to optimize your blog post for the right people or businesses.
Ryan Robinson Blogger with Pen
So, next I read through my blog post again. This time, I consider my target audience. Is the piece geared toward them at every turn? If not, it’s time to make some revisions.
For example, this blog post is primarily for both beginner bloggers, copywriters, and experienced SEOs—to improve their blog editing skills.
When I’m done writing this post, I’ll edit once more to ensure the post is geared toward the audience I intend.
Here’s what I consider during proofreading for the target audience:
The target audience’s level of understanding of the topic. I know that this audience understands what a blog post is, and likely how to write one. They may or may not have a thorough understanding of SEO.
My target audience’s pain points. My audience wants to become better at blog content editing in all its forms
The ‘why’. Blog editors reading this post may need help with word choice, reducing filler content, providing clarity, or another editing aspect. It’s my job to identify the points I want to make and how they help solve the audience’s pain points.
Whether I’m offering a fresh perspective. My blog post will appeal most to my target audience if it offers an original, fresh take. How am I helping them solve their pain points in a way that hasn’t been covered by other competitor blog posts?
After completing the basics of SEO editing, I knock out editing for clarity.
I ask myself one crucial question as I read a blog post for clarity:
– Does each sentence make sense, and can it only be interpreted in one way? If the answer is ‘yes’ to both parts of that question, I’m good to go!
If I find room for interpretation or inconsistencies, I may change wording, add examples, or omit some sentences or paragraphs.
Some ways I ensure content clarity include:
Always illustrate your main points by offering direct examples or tips.
Keep a consistent point-of-view throughout your blog post (no switching back and forth, as this can confuse readers).
Trim sentences that include filler content (see below).
Cut sections/paragraphs that veer off the main point (no falling down the rabbit hole in my blog posts).
4. Align Your Blog Post Content for the Target Audience
Alright, so you’ve edited your blog post for clarity… now, how does it land with the people in your target audience? If your blog post doesn’t resonate with the very real people you’re hoping to build connection with, it’s not going to achieve your content goals.
Smart SEO strategies, like link building to the page and having a find owner of cell phone number free philippines internal linking structure, contribute a lot to your blog post’s eventual reach. But, you can also do some important on-page SEO work to optimize your blog post for the right people or businesses.
Ryan Robinson Blogger with Pen
So, next I read through my blog post again. This time, I consider my target audience. Is the piece geared toward them at every turn? If not, it’s time to make some revisions.
For example, this blog post is primarily for both beginner bloggers, copywriters, and experienced SEOs—to improve their blog editing skills.
When I’m done writing this post, I’ll edit once more to ensure the post is geared toward the audience I intend.
Here’s what I consider during proofreading for the target audience:
The target audience’s level of understanding of the topic. I know that this audience understands what a blog post is, and likely how to write one. They may or may not have a thorough understanding of SEO.
My target audience’s pain points. My audience wants to become better at blog content editing in all its forms
The ‘why’. Blog editors reading this post may need help with word choice, reducing filler content, providing clarity, or another editing aspect. It’s my job to identify the points I want to make and how they help solve the audience’s pain points.
Whether I’m offering a fresh perspective. My blog post will appeal most to my target audience if it offers an original, fresh take. How am I helping them solve their pain points in a way that hasn’t been covered by other competitor blog posts?