Focus on the objectives: the most important thing in the industrial marketing plan

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Every company has its own specific objectives. Some will want to attract new customers and others will want to retain existing ones, but all companies must measure their progress and check whether they have achieved the objectives set at the beginning of the campaign.

For example, when measuring leads, the quality of these must be high so that it has an impact on the development of the buyer's journey and is useful for the sales department . If the lead has been design directors managers email list measured correctly and the strategy has been focused on an appropriate customer profile, very profitable business opportunities can surely be achieved . Consider, to give another practical example, that 52% of engineers interact an average of three or four times with a page before deciding on a business option, so if you offer the content they are specifically looking for, they will consider you a first-rate provider.

One tip for constant improvement is to try to organize an A/B test on what type of content will be good for improving the quality of your marketing. Once you have tested and assessed that it really works, automate the entire process to make it more convenient for your organization. Services designed for a specific economic activity may be suitable for completely different activities. In that case, you should consider which of the many channels offered by B2B digital marketing is the best for gaining customers.

Newsletters or webinars is a good way to promote your foray into new market niches. You should always pay attention to the channels your buyer persona uses . For example, a technical engineering professional usually has three main information channels: organic search (Google), online catalogues and directories (sector and company) and websites with specialized information about the sector or specific activity.