Importance of the sales department in a company
Posted: Thu Jan 23, 2025 8:16 am
Without the sales area, you will not achieve any brand or marketing strategy objectives, therefore, you have to define what type of area is needed and start structuring it.
And the million-dollar question: Why is a sales area so important in a company?
This department is essential for the success of a business, because it helps improve the company's profitability and promote the brand's products or services.
Sales can be a slow process that requires commitment and persistence to deliver results, but it's up to you.
4 Methodologies for working as a team
The most important thing is to guarantee champion teams!
It is not just about having a volume of personnel, but rather a high degree of ownership in the process and execution of the sales area.
We want you to first keep this checklist in mind when building your top sales team:
Establish a candidate profile to identify the qualities needed to make a successful salesperson, including skills, experience and knowledge.
Setting sales goals for team building will allow for better decision making.
The team must have tools such as CRM software, data analysis, digital marketing and tracking.
Sometimes it is difficult to find the best methods for working as a team, because we only realize this when we fail at some stage of the sales process , so let's take a look at three teamwork methodologies that can work for you.
Methodology – OKRs
This method is one of the most used in the areas of marketing and sales. If you have not yet practiced it, we will give you a brief explanation.
Let's first understand how its acronym translates:
Objectives
Key
Results
Objectives and Key Results
Created by Andrew Grove, former CEO of Intel Corporation, used to iceland whatsapp resource optimize employee performance under proposed objectives.
Some companies that have incorporated this methodology into their workflows are Netflix, LinkedIn and Google. Why not implement it in your business?
It is almost always used to align the entire team and visualize the entire focus on meeting the initial objectives as the area progresses.
One thing you need to keep in mind when implementing this methodology is to structure the general objective and the specific objectives in the short, medium and long term, then determine the actions and key results to develop each objective.
Advantages
– Strengthen communication with your work team
– You focus on what really matters
– You will be able to monitor the performance of your business through indicators
– Make decisions about the results of each team member
– Improves the team’s ability to concentrate
Methodology – Kanban Boards
Kanban was created by Taiichi Ohno, a Japanese engineer from Toyota, to improve the company's production system and the activities of each employee.
Kanban translation into Spanish is: Kan: visual and Ban: cards
This visual project management methodology is based on organizing activities on cards placed on a physical board, with access to the work team at all times. Here, the stages of the tasks or actions to be executed are reflected, whether they are in progress, pending or completed.
Now that we are in the digital age, these virtual boards already exist in tools like Asana, where the leader can assign tasks to each person, with their respective delivery time.
You can play with the colors and labels that the platform has available.
Advantages
– Allows the team to visualize the flows and workload
– Progressive and evolutionary changes
– Monitoring the functions of each team member
– Respect the roles and responsibilities of each collaborator
Methodology – Design Thinking
To begin with, Design Thinking was created in the 1980s by David Kelley, an American professor and businessman, with the aim of changing the teaching methods of design students at Stanford University, where they would have the ability to overcome any challenge thanks to creativity.
Design Thinking is a favorite of companies like Apple and Google.
Currently, this methodology is used to solve problems and reach a solution that does not affect the company. It is based on these 5 stages:
1. Empathize: contextualize the problem we are facing and put ourselves in their shoes to choose the best solution.
2. Define: route the aspects that can give value to that solution under the client's needs.
3. Ideate: Start proposing creative solutions that benefit the client. At this stage, we recommend finding a space to brainstorm with the team and build the appropriate ones.
4. Prototype: Here you will build the final ideas to show to the end user
5. Evaluate: what is not evaluated does not exist, therefore, it is very important to receive feedback from the client to know if their problem was solved according to the ideas and solutions that the team previously defined.
Advantages
-Strengthens teamwork
-Promotes creativity
-Strengthens work under pressure
-Generates a good work environment
And the million-dollar question: Why is a sales area so important in a company?
This department is essential for the success of a business, because it helps improve the company's profitability and promote the brand's products or services.
Sales can be a slow process that requires commitment and persistence to deliver results, but it's up to you.
4 Methodologies for working as a team
The most important thing is to guarantee champion teams!
It is not just about having a volume of personnel, but rather a high degree of ownership in the process and execution of the sales area.
We want you to first keep this checklist in mind when building your top sales team:
Establish a candidate profile to identify the qualities needed to make a successful salesperson, including skills, experience and knowledge.
Setting sales goals for team building will allow for better decision making.
The team must have tools such as CRM software, data analysis, digital marketing and tracking.
Sometimes it is difficult to find the best methods for working as a team, because we only realize this when we fail at some stage of the sales process , so let's take a look at three teamwork methodologies that can work for you.
Methodology – OKRsThis method is one of the most used in the areas of marketing and sales. If you have not yet practiced it, we will give you a brief explanation.
Let's first understand how its acronym translates:
Objectives
Key
Results
Objectives and Key Results
Created by Andrew Grove, former CEO of Intel Corporation, used to iceland whatsapp resource optimize employee performance under proposed objectives.
Some companies that have incorporated this methodology into their workflows are Netflix, LinkedIn and Google. Why not implement it in your business?
It is almost always used to align the entire team and visualize the entire focus on meeting the initial objectives as the area progresses.
One thing you need to keep in mind when implementing this methodology is to structure the general objective and the specific objectives in the short, medium and long term, then determine the actions and key results to develop each objective.
Advantages
– Strengthen communication with your work team
– You focus on what really matters
– You will be able to monitor the performance of your business through indicators
– Make decisions about the results of each team member
– Improves the team’s ability to concentrate
Methodology – Kanban BoardsKanban was created by Taiichi Ohno, a Japanese engineer from Toyota, to improve the company's production system and the activities of each employee.
Kanban translation into Spanish is: Kan: visual and Ban: cards
This visual project management methodology is based on organizing activities on cards placed on a physical board, with access to the work team at all times. Here, the stages of the tasks or actions to be executed are reflected, whether they are in progress, pending or completed.
Now that we are in the digital age, these virtual boards already exist in tools like Asana, where the leader can assign tasks to each person, with their respective delivery time.
You can play with the colors and labels that the platform has available.
Advantages
– Allows the team to visualize the flows and workload
– Progressive and evolutionary changes
– Monitoring the functions of each team member
– Respect the roles and responsibilities of each collaborator
Methodology – Design ThinkingTo begin with, Design Thinking was created in the 1980s by David Kelley, an American professor and businessman, with the aim of changing the teaching methods of design students at Stanford University, where they would have the ability to overcome any challenge thanks to creativity.
Design Thinking is a favorite of companies like Apple and Google.
Currently, this methodology is used to solve problems and reach a solution that does not affect the company. It is based on these 5 stages:
1. Empathize: contextualize the problem we are facing and put ourselves in their shoes to choose the best solution.
2. Define: route the aspects that can give value to that solution under the client's needs.
3. Ideate: Start proposing creative solutions that benefit the client. At this stage, we recommend finding a space to brainstorm with the team and build the appropriate ones.
4. Prototype: Here you will build the final ideas to show to the end user
5. Evaluate: what is not evaluated does not exist, therefore, it is very important to receive feedback from the client to know if their problem was solved according to the ideas and solutions that the team previously defined.
Advantages
-Strengthens teamwork
-Promotes creativity
-Strengthens work under pressure
-Generates a good work environment