Regular meetings between marketing and sales teams

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It is important that both marketing and sales employees can meet to share processes, resources and improvements from the beginning. For example, weekly meetings can be organised to update current issues and priorities . As well as appearing at events together, such as conferences or group meetups, which allow for the establishment of a closeness between the groups that is lasting (even speaking in relative terms of friendship).

Department heads should meet at a fixed finance directors email list time every certain period, such as every month, to jointly analyse the results obtained and understand what needs to be improved in order to achieve a certain volume of leads or the quality of these leads. Based on these meetings, the strategy to be followed next should be decided.

The initial objective of marketing is to capture leads , while that of sales is to close the purchase process and generate new clients. But this approach can be a brake on speeding up the sales cycle. To avoid this, feedback between marketing and sales is needed to optimize internal resources and speed up the sales cycle.


If you put yourself in the shoes of a department head , whether it is marketing or sales, you have to be aware that your team's strategy may not be the most appropriate if there is no greater communication between equals in an organizational chart (for example, with another department head).