KPIs to measure digital transformation in your business
Posted: Thu Jan 23, 2025 8:34 am
The first contact he makes with you will leave a lasting impression on him. Whether it’s an online store or a physical store, you can and should approach him with best practices, otherwise he’ll look for a better experience.
kpis-1Speaking of e-commerce, checkout abandonment, which can be considered a negative customer action, can be caused by extra fees, expensive shipping or unsatisfactory payment methods.
When analyzing the data in your Google Analytics account, the time spent on your website indicates, if it is relatively long, that the content being delivered is relevant and the design is pleasant, and if the time is short, we have the opposite of this.
One issue that affects the customer experience in e-commerce as well as in physical stores is the time it takes to resolve problems. If the process is bureaucratic and time-consuming, your customer will perceive it as something negative, compromising your company's image in their point of view.
LOYALTY
It is related to customers who have become loyal to your belize whatsapp data company. To measure it we can use the Retention and Conversion Rate and the Churn Rate.
Retention Rate: shows the percentage of customers who are loyal to your brand from one period to another, within your universe of buyers;
Conversion Rate: allows you to find out what percentage of customers made a purchase;
Churn Rate: This is the calculation of how many customers abandoned your company in a specific period. The number of lost customers is divided by the total number of customers the company had at the beginning of the period analyzed.
With them, you can identify your company's performance in customer loyalty.
SATISFACTION
Your company goes through a process full of steps, from creating a product to its launch. Everything goes very well, the launch is a success, and sales start to grow.
Even though everything is going well, have you been concerned about your customers' satisfaction? There is no doubt that selling a lot is synonymous with delivering a quality product/service, but it is undeniably important to measure this satisfaction so that it is not based solely on assumptions.
kpis-1Speaking of e-commerce, checkout abandonment, which can be considered a negative customer action, can be caused by extra fees, expensive shipping or unsatisfactory payment methods.
When analyzing the data in your Google Analytics account, the time spent on your website indicates, if it is relatively long, that the content being delivered is relevant and the design is pleasant, and if the time is short, we have the opposite of this.
One issue that affects the customer experience in e-commerce as well as in physical stores is the time it takes to resolve problems. If the process is bureaucratic and time-consuming, your customer will perceive it as something negative, compromising your company's image in their point of view.
LOYALTY
It is related to customers who have become loyal to your belize whatsapp data company. To measure it we can use the Retention and Conversion Rate and the Churn Rate.
Retention Rate: shows the percentage of customers who are loyal to your brand from one period to another, within your universe of buyers;
Conversion Rate: allows you to find out what percentage of customers made a purchase;
Churn Rate: This is the calculation of how many customers abandoned your company in a specific period. The number of lost customers is divided by the total number of customers the company had at the beginning of the period analyzed.
With them, you can identify your company's performance in customer loyalty.
SATISFACTION
Your company goes through a process full of steps, from creating a product to its launch. Everything goes very well, the launch is a success, and sales start to grow.
Even though everything is going well, have you been concerned about your customers' satisfaction? There is no doubt that selling a lot is synonymous with delivering a quality product/service, but it is undeniably important to measure this satisfaction so that it is not based solely on assumptions.