How does this metric impact Google ADS campaigns?
Posted: Thu Jan 23, 2025 8:37 am
Google ADS charges per click, the cost of each click and the position of the ad varies according to the quality level of each keyword, which in turn is measured by three metrics: Exp on destination page, Ad relevance and Prev CTR.
In this order of ideas, if the CTR is low, it in turn harms the dominican republic phone number list level, and when this metric is affected, the cost per click increases, meaning the campaign becomes more expensive.
A LOW CTR COSTS MONEY!!!!, and it is a very visible indicator to denote an inadequate Google ADS campaign.
What is a low CTR?
This question does not have a single answer, since for display campaigns the CTR is usually a little lower while for search campaigns it can be a little better; the way to determine if a CTR is low or high is to review the CTR prev metric that affects the quality level of each keyword, since here it breaks down in more detail how our CTR is compared to the competition.
Now if what you want is a value, in our experience a CTR of less than 7% in a search campaign is low, this only applies to some campaigns.
How do I increase CTR?
And here is the million dollar question: how to increase CTR. There are actually many things that can be done, so I will list a few here.
1. Add negative keywords.
2. Improve ad relevance.
3. Review and optimize keyword match.
In this order of ideas, if the CTR is low, it in turn harms the dominican republic phone number list level, and when this metric is affected, the cost per click increases, meaning the campaign becomes more expensive.
A LOW CTR COSTS MONEY!!!!, and it is a very visible indicator to denote an inadequate Google ADS campaign.
What is a low CTR?
This question does not have a single answer, since for display campaigns the CTR is usually a little lower while for search campaigns it can be a little better; the way to determine if a CTR is low or high is to review the CTR prev metric that affects the quality level of each keyword, since here it breaks down in more detail how our CTR is compared to the competition.
Now if what you want is a value, in our experience a CTR of less than 7% in a search campaign is low, this only applies to some campaigns.
How do I increase CTR?
And here is the million dollar question: how to increase CTR. There are actually many things that can be done, so I will list a few here.
1. Add negative keywords.
2. Improve ad relevance.
3. Review and optimize keyword match.