Reallocate your marketing budget
Posted: Thu Jan 23, 2025 8:51 am
If your answer is “no,” don’t wait any longer. Right now, it doesn’t make sense to maintain the plan designed at the beginning of the year, when no one could have suspected what was coming.
For many B2B companies, for example, physical event presence accounts for a good portion of their annual marketing budget. How has this situation affected that portion and how can you reallocate what isn’t going to be spent? If you have multiple types of potential customers, consider whether it’s worth redirecting marketing efforts general manager email list towards industries less affected by the crisis or if there is a sector where your solution is particularly relevant or useful in these circumstances. You should also consider which marketing tools are best suited to this situation.
9. Rely on data to make decisions
Don't just go with your gut. Analyze all your steps and make decisions with the data at hand . Where are your leads and customers coming from? Is it still a good way to attract customers right now? Which strategies are more cost-effective? Have you noticed any changes in trends in recent weeks? There are many questions you can ask yourself, and the more information you have, the more likely you are to make the right decisions.
The short- and medium-term outlook remains marked by uncertainty. In this post-Covid era, it is more complicated to close B2B sales, but we hope that these 9 tips have given you ideas and possible solutions.
For many B2B companies, for example, physical event presence accounts for a good portion of their annual marketing budget. How has this situation affected that portion and how can you reallocate what isn’t going to be spent? If you have multiple types of potential customers, consider whether it’s worth redirecting marketing efforts general manager email list towards industries less affected by the crisis or if there is a sector where your solution is particularly relevant or useful in these circumstances. You should also consider which marketing tools are best suited to this situation.
9. Rely on data to make decisions
Don't just go with your gut. Analyze all your steps and make decisions with the data at hand . Where are your leads and customers coming from? Is it still a good way to attract customers right now? Which strategies are more cost-effective? Have you noticed any changes in trends in recent weeks? There are many questions you can ask yourself, and the more information you have, the more likely you are to make the right decisions.
The short- and medium-term outlook remains marked by uncertainty. In this post-Covid era, it is more complicated to close B2B sales, but we hope that these 9 tips have given you ideas and possible solutions.