Because they are the targets who most need childrens food catering services in the midst of their busy daily lives. Meanwhile schools or day care centers usually have personal staff to arrange food for students. Positioning After the number in indonesia main target has been determined the next step is to determine the marketing strategy and sales methods that are right on target. One of the most effective ways to promote homebased MPASI products online for mothers who are busy working outside the home is through social media.

Dont forget to plan other services as added value which will definitely benefit consumers more. For example consumers can choose certain menus to avoid childrens allergic reactions. MPASI service which is delivered every day directly to the consumers home. Conclusion As a business develops it is necessary to implement an effective business strategy. Implementing an effective business strategy aims to make your company stronger and able to face competition and other uncertain situations.