Leads are business opportunities
Posted: Thu Jan 23, 2025 9:01 am
More than just numbers, your contacts represent real sales opportunities; see tips on how to turn qualified leads into real customers
Leads are not just meant to be a pretty number, they are something that must directly contribute to Sales.
“ What can I do with the leads I generated?” This is probably the question we get asked most by people who have made it past the initial stage and have already applied the strategies we have talked about here on the blog: creating educational materials , landing pages , and who now have a good base of leads.
Leads are not just a nice number for Marketing Managers to be proud of. They are something that should contribute directly to Sales and, as a consequence, to the company's real results. That is why we never approach lead generation as a vanity metric.
If you want to take it a step further and discover how to convert leads el salvador whatsapp resource into customers, read this article. We bring you practical tips to close deals with the contacts you generated. Check them out now!
If your company is happy with leads being treated as just an email list, there's a good chance you're not making the most of the opportunities.
Leads are much more than just emails. Think of each person who fills out a form on your company's website as showing you that they have an interest in the topic or, more than that, they have a "pain," a problem that needs to be solved.
Of course, in many cases, your company's sales are not compatible with that "pain." We are not, for example, going to sell RD Station to a student who has downloaded one of our eBooks with the intention of training.
Meanwhile, a company that seeks to learn more about Digital Marketing through our eBooks is showing that it wants to improve its performance in the area, which is, for us, a good opportunity to sell our products and services.
The difference is that, when it comes to a typical purchasing process, these people are just getting started.
However, allowing people to go through this process on their own, without the help of your company, reduces results and significantly increases sales cycle time. It is possible and feasible to speed up this path.
Leads are not just meant to be a pretty number, they are something that must directly contribute to Sales.
“ What can I do with the leads I generated?” This is probably the question we get asked most by people who have made it past the initial stage and have already applied the strategies we have talked about here on the blog: creating educational materials , landing pages , and who now have a good base of leads.
Leads are not just a nice number for Marketing Managers to be proud of. They are something that should contribute directly to Sales and, as a consequence, to the company's real results. That is why we never approach lead generation as a vanity metric.
If you want to take it a step further and discover how to convert leads el salvador whatsapp resource into customers, read this article. We bring you practical tips to close deals with the contacts you generated. Check them out now!
If your company is happy with leads being treated as just an email list, there's a good chance you're not making the most of the opportunities.
Leads are much more than just emails. Think of each person who fills out a form on your company's website as showing you that they have an interest in the topic or, more than that, they have a "pain," a problem that needs to be solved.
Of course, in many cases, your company's sales are not compatible with that "pain." We are not, for example, going to sell RD Station to a student who has downloaded one of our eBooks with the intention of training.
Meanwhile, a company that seeks to learn more about Digital Marketing through our eBooks is showing that it wants to improve its performance in the area, which is, for us, a good opportunity to sell our products and services.
The difference is that, when it comes to a typical purchasing process, these people are just getting started.
However, allowing people to go through this process on their own, without the help of your company, reduces results and significantly increases sales cycle time. It is possible and feasible to speed up this path.