If you're new to Instagram advertising , don't worry, here are some simple examples of ad formats you can use to increase your reach and achieve your goals:
In-Feed Ads In-feed ads are what you see as you scroll through your Instagram feed . These are images or videos that show up between the posts of people you follow. Example : Imagine you sell beauty products. You could create an ad showing an attractive image of your products with a clear message like, “Exclusive offer! 20% off all products.”
Instagram Stories Stories are 15-second posts that disappear after 24 hours, but they’re a great way to quickly grab attention. Example : If you have a limited-time event or promotion, Stories are perfect for announcing it. You can include a direct link to your online store with a “Swipe Up” button for easy shopping.
Carousel Ads This format allows you to display multiple images or videos in a single ad. Users can swipe to view the content. Example : If you have a new clothing collection, you can create a carousel ad with different items and highlight their features or prices in each image. This allows your customers to see more of what you offer in an interactive way.
Reel Ads Reels are short, dynamic videos that can be chile whatsapp data used to capture the attention of younger audiences. This format is becoming very popular. Example : If you have a food business, you can create a Reel showing how you prepare one of your dishes in an engaging and fun way. Adding trendy music or effects can increase the chances of your content being shared.
Collection Ads This format allows users to browse products directly from your ad. It’s great for displaying multiple products at once. Example : If you own an accessories store, you could display a “winter collection” with several options for scarves, hats, and gloves. Users can click on each product to learn more and purchase directly.
With these examples, you can start exploring the different advertising formats on Instagram and see which one best suits your business. Remember that each format has its own objective and audience, so try out several and measure the results!
Effective photo ads on Instagram ads that generate clicks
The classics: image plus caption (the text that accompanies your photos).
It can be used for all objectives, and if you add a URL, Facebook will give you the option to choose from all of its available CTAs.
Important: If you plan to include text in the image, make sure it does not exceed the text to image ratio indicated by Facebook guidelines (you can check this in the Facebook Creative Hub)
It is especially useful for attracting traffic to your profile and getting new followers from your content, as you will be showing them what they can find in your feed and that will help you build a stronger community. Top secret: this objective is only available on the mobile version of Instagram . If you try to set up a campaign with this objective from the Business Manager you will not find it.
If your goal is to gain awareness, we recommend not working on it from the reach objective but from brand awareness. At the speed at which we consume content on Instagram , it is easy to be impacted by an ad without having paid attention to it, so this way you can make sure that Facebook distributes it to those users who are most likely to remember it.