The introduction of automation in marketing has revolutionized the industry, freeing professionals to spend their time on meaningful, value-added activities rather than repetitive tasks. But even the “set it and forget it” approach to conventional automation is still quite manual. A human must configure the process to be automated, and changes to that process must also be defined, initiated, and executed by a human. The future of automation will be driven by artificial intelligence, which will eliminate the need for additional human supervision (see definition of intelligent automation below).
Big Data Gartner defined Big Data as “data bahamas phone number database containing greater variety arriving in ever-increasing volumes and with ever-increasing velocity.” used and accepted. In the years since, marketers have been faced with an increasing volume of data from increasingly diverse sources; of all data in the world has been created in the last two years, and that volume continues to increase at accelerating rates.
Screen Shot -- at PM Indeed, Big Data has forced marketers to rethink how to meaningfully assimilate seemingly endless information. In the coming years, marketing teams are likely to collaborate more closely with IT teams to implement the technologies needed to manage large amounts of data. They will also have to make decisions about what data actually contributes to improving information. Bots Bots have a bad reputation. Unethical marketers use bots to inflate website traffic by imitating page views or clicking on ads.