Top 10 Digital Marketing Trends in China

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Digital marketing in China is constantly evolving, and keeping up with the latest trends is essential for success. What is important to understand is the fact that China’s digital market is different from mexico phone number list rest of the world’s markets. Chinese social media platforms are totally different from ours, Chinese consumers have different shopping habits, online advertising is not the same, and you need separate search engine optimization for your website in China, as Google is banned for all internet users there.

If you do business in China, it is important to adapt your digital marketing strategy to the latest trends in the Chinese market, so that Chinese consumers are attracted to your offer. In this article, we present 10 trends you should know about. From WeChat marketing to live streaming, these are the top ways to reach Chinese consumers online.

Contents [ hide ]

1 Overview of China's digital ecosystem
2 Best Digital Marketing Strategies in China
2.1 Storytelling and good branding are the key
2.2 Influencer marketing
2.3 Live streaming
2.4 Video is the future
2.5 WeChat, the king of mobile
2.6 E-commerce is becoming more social
2.7 Metaverse, fictional and virtual realities
2.8 User experience and personalization
2.9 Social media in China
2.10 Focus on the local
3 Are you interested in implementing these digital marketing trends into your China strategy? Get in touch with us.
3.1 Check out some of our case studies:
Overview of China's digital ecosystem
Millions of people in China go online every day, and the country has one of the most active digital ecosystems in the world. Chinese consumers are avid users of mobile payments, social media and e-commerce, and businesses are increasingly looking to tap into this market.

But this is where the struggle begins. Chinese netizens have access to completely different websites, social media platforms, online marketplaces and search engine options than the “rest of the world.” Most foreign companies entering the market don’t even realize how different the digital sphere is in China.


Let’s look at the charts below. Do you recognize any of those logos? We don’t use any of them. The most popular search engine in China is Baidu, with over 70% of the market share. Baidu is an entire ecosystem in itself, offering numerous forums, video platforms, encyclopedias, libraries, and much more.

As for social media, the most popular social media platform is undoubtedly WeChat, which has over 1.26 billion monthly active users. Other popular apps include Weibo, Xiaohongshu, Douyin and Kuaishou.