5 keys to managing negative comments on social media

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There are few companies today that do not have a presence on social networks , some with their own profiles and others through what their clients or users say about them. This second option is perhaps, together with the possibility that networks offer to reach wider and more dispersed audiences, one of the main reasons for developing an adequate marketing strategy on social networks .

We are talking about defining how accounts are going to uk email list be managed, monitoring what others publish and also managing negative comments on social networks .

Desperation often forces you to take shortcuts that could cost you dearly in the form of a bad reputation for your domain and penalties for email marketing abuse. Buying or renting a database from a provider is usually not a good option , even if they assure you that “there are 500 plant managers from the main industries in your province” or that “there are 8,000 IT directors from companies in your sector”.

One of the most important elements of social networks is the interaction that can be established between customers and the company , and also between users themselves. A multi-directional and permanent dialogue takes place between people who freely relate their experiences regarding the treatment received, the quality of the products, their prices or waiting times.

This inevitable fact is what most arouses fears among less experienced community managers and businessmen who manage their own social networks. What is avoidable is that a bad comment leads to an argument that tarnishes the reputation of the company, which requires an investment of time and resources, but above all requires communication skills and specialized tools .