Like many of these suggestions, the book australia business email lists doesn't just float at a high level, but gets down to 'brass tacks' with detailed discussion about designing and implementing IA on websites, and dedicating a significant chapter to choosing whether and how to implement on-site search on a site. (Recommendation by Dr Pete.) (Buy online from: Amazon US or Amazon UK.) The Art of SEO - Eric Enge, Jessie Stricchiola, Rand Fishkin and Stephan Spencer Despite the incredible ongoing changes in the field of SEO, an 'all-star cast' (including SEOmoz's Rand Fishkin) has managed to put together this excellent reference book for search marketers.
Before page 50, the authors have covered the basics of how search engines crawl & index the web and search ranking factors; it goes onto cover the technical aspects of SEO, keyword research, competitor analysis & benchmarking, linkbuilding, vertical search and monitoring results. Most appealing about this book is the understanding that the authors bring from their experience managing SEO campaigns in the real world - such as in the chapter dedicated to building SEO teams, and knowing when or how to appoint a search agency.