Think about the budget you want to dedicate to Facebook
Posted: Thu Jan 23, 2025 10:40 am
The above tips are focused on saving as much organic (free) reach as possible on this platform, but it must be clear that Facebook has long since crossed the line between half earned and half paid .
Therefore, you need to consider a strategy based on investing money in that social network in order to obtain relevant conversions that you have previously defined. Content marketing serves to canada email list approach potential clients in an attractive way, and this potential can also be leveraged on Facebook in a paid way, with very useful segmentation options . You can leverage them in relation to your knowledge of the type of person who is interested or may be interested in what you do.
You can choose to promote content that has a high capacity to convert clients or relationships (registrations, app downloads, newsletters… in general, any kind of link). Therefore, it is important to carefully analyze the data that your posts usually generate and evaluate what you intend to achieve with them. If you accompany them with calls to action that allow you to take advantage of a state of interest in the user on that topic, you have a potential client.
Facebook allows you to play around with small investments to test different things, formats, and options, so you can fine-tune what works best for your goals. The most important thing is to establish a clear ROI pattern . That is, what you spend on creating the content and the investment dedicated to promoting it in relation to what it generates in the conversions you get, both directly and indirectly.
Therefore, you need to consider a strategy based on investing money in that social network in order to obtain relevant conversions that you have previously defined. Content marketing serves to canada email list approach potential clients in an attractive way, and this potential can also be leveraged on Facebook in a paid way, with very useful segmentation options . You can leverage them in relation to your knowledge of the type of person who is interested or may be interested in what you do.
You can choose to promote content that has a high capacity to convert clients or relationships (registrations, app downloads, newsletters… in general, any kind of link). Therefore, it is important to carefully analyze the data that your posts usually generate and evaluate what you intend to achieve with them. If you accompany them with calls to action that allow you to take advantage of a state of interest in the user on that topic, you have a potential client.
Facebook allows you to play around with small investments to test different things, formats, and options, so you can fine-tune what works best for your goals. The most important thing is to establish a clear ROI pattern . That is, what you spend on creating the content and the investment dedicated to promoting it in relation to what it generates in the conversions you get, both directly and indirectly.