Persuade them: There is a large technical aspect to optimising a website for search engines
Posted: Sun Dec 22, 2024 9:24 am
Lots of information is available (both officially from the search engines, and recommendations from third parties) but there is work to be done in adapting this best-practice advice to the organisation's unique needs. However, it's not an entirely technical process, and much of the ongoing work will be done 'off-site', by those in the advertising / promotions teams. Ask them: to assign a proportion of their team's time to SEO - ideally including members from both web development and R&D departments.
Web Designer Their role: Designing the look russia email list and branding of the organisation's website Persuade them: Designing websites that will adhere to SEO principles need not be a significant constraint. There's a significant overlap between designing human-usable and SEO-friendly sites, and many of the most well designed & stylish sites follow the appropriate guidelines. Ask them: to spend time talking to developers and SEOs about design practices that may harm or hamper SEO, and use this knowledge in their online design work.
Web Developer Their role: To turn designs for web pages into code which can be published online. Persuade them: By following some relatively straight forward (and typically common-sense) practices when writing code, developers have a vital role in creating pages that can be easily read and understood by search engines. They'll see the impact of their work very visibly, as pages from the site get indexed and returned in appropriate search results. Ask them: to read lots! They can start with SEOmoz's guides and blog posts (espec.
Web Designer Their role: Designing the look russia email list and branding of the organisation's website Persuade them: Designing websites that will adhere to SEO principles need not be a significant constraint. There's a significant overlap between designing human-usable and SEO-friendly sites, and many of the most well designed & stylish sites follow the appropriate guidelines. Ask them: to spend time talking to developers and SEOs about design practices that may harm or hamper SEO, and use this knowledge in their online design work.
Web Developer Their role: To turn designs for web pages into code which can be published online. Persuade them: By following some relatively straight forward (and typically common-sense) practices when writing code, developers have a vital role in creating pages that can be easily read and understood by search engines. They'll see the impact of their work very visibly, as pages from the site get indexed and returned in appropriate search results. Ask them: to read lots! They can start with SEOmoz's guides and blog posts (espec.