Achieving success on YouTube requires top-quality content, but making strategic decisions about the format, frequency, and timing of your posts also impacts the success of your videos. Therefore, it is crucial to know the optimal time to post content on YouTube.
How does optimal loading time work for YouTube?
How does optimal loading time work for YouTube?
When it comes to YouTube, the best time for video posts is determined differently than on russian phone numbers other social media sites like Facebook, Twitter, and Instagram. To ensure your video reaches the most viewers, you should consider how quickly people view your content when choosing when to post it.
Just like Google, YouTube requires some time to get your video into its system. Once you upload your video to YouTube, it will take some time for the platform to interpret and understand it before other people can see it when they search or view the home page.
As a result, it's common to post your YouTube video a few hours before what you consider to be the perfect time to upload it. By the time viewers come online, your video should appear prominently in search results.
Once you've determined the optimal time to post on YouTube, it's important to allocate slots accordingly. Why not try to identify the best time to post your videos?
Read also YouTube Marketing Strategy | Guide and Best Practices for 2023
When is the ideal time to post on YouTube?
What is the ideal time to publish on YouTube?
The optimal time to post on YouTube is between 2 and 4 pm (Eastern Standard Time).
Day Best time to post on YouTube (EST)
Monday 2 to 4 pm
Tuesday 2 to 4 pm
Wednesday 2 to 4 pm
Thursday 2 to 4 pm
Friday 2 to 4 pm
Saturday 9 to 11 am
Sunday 9 to 11 am
It is important to note that the ideal time mentioned may not be the most ideal for everyone, as the best time varies from platform to platform and person to person.
Rather than following a set schedule, it is more beneficial to experiment and observe your audience so you can determine the most advantageous time to upload your content, as each individual on YouTube has different content preferences, locations, and times they are active.
If you have a recently created channel that doesn't generate much engagement, then average watch time is your ideal option as YouTube doesn't provide the relevant data needed to decide the optimal watch time for accounts with low traffic.
While it's probably a good idea to start with standard time frames before trying to identify the optimal time to post, there's a high chance that these suggested times can have a positive effect on your YouTube channel. Let's give it a try!
Frederator Networks suggests posting between 2-4pm (EST) Monday through Friday and 9-11am (EST) on Saturday and Sunday, while Boosted found Sunday to be the most advantageous at 11am or 5pm (EST). HowSociable prays for the most beneficial time to be 2-4pm (EST) Monday through Friday, and InVideo suggests 12-4pm (EST) Monday through Friday and 9-11am (EST) on weekends.
Note: Each time period has been taken into account by YouTube rankings, meaning all times precede peak viewing times; it's best to post your video a little before peak viewing times, rather than right during them.
Key findings from the studies
Research by several companies suggests that the most advantageous time to post videos on YouTube is in the evening on weekdays and early in the day on weekends (in the Eastern Time Zone). Given the time needed for the post to be indexed, it is clear that the optimal time is during the evening.
It's even more intriguing when you consider that most people use YouTube instead of watching regular TV. Isn't that a win for streaming services?