They can reduce conversions outside of the sales period

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These are the disadvantages:
Some may say that including a coupon code may come with certain disadvantages, so check it out and decide for yourself.

They cost you money and may cause your business to estonia phone number list be less profitable
Offering discounts on certain products means you offer those products to your visitors at a discounted price.

Therefore, this may impact your income as they take a certain amount of money out of your pocket.

Even without a discount, someone will always buy a specific product, so including a coupon can have a detrimental effect on your online business.


Source: smemarketplace.ng
However, you can control the results and strike a balance by deciding which products require discounts and whether they will help your business.

You need to find the right coupon strategy that will do you more good than harm in the long run.

If you use coupons all the time, people's tendency to buy your products will increase, but only during promotions and price reductions.

This can have a negative impact on your revenue, so you need to pay attention and continually improve your conversion rate.

Waiting for coupons can easily become a habit for your customers, and you'll need to develop a specific strategy for when and how often to use coupon codes to prevent a negative impact on your business.