Understand your prospects better

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Make sure your text is aesthetically pleasing as well. Break it into digestible paragraphs of no more than four to six lines. A continuous wall of text can be daunting and challenging to read.

Use fonts that are simple and easy to read, and choose georgia phone number list colors that provide high contrast between the text and the background - this way your text doesn't get lost among other stylistic elements. Also, check your copy carefully for spelling and other errors. Finally, use a grammar check to ensure correct grammar and spelling, and proofread the copy to ensure it flows.

Be brief.
People don’t want to open an email and have to read a lot of content. Attention spans are short, and if something seems too much to read – people will close the email and move on.


Stick to the point and avoid any hair. Read the email and if there are parts you don't need - delete them. Research by author Boomerang shows that the ideal length of a marketing email is between 50 and 125 words.

Use 125 words or less to address the prospect's needs and explain the benefits of your product. Remember, you don’t necessarily have to sell your product on the spot. Instead, you try to generate enough interest in your prospects to encourage them to take the next step.

You can refer them to a knowledge base where they can find answers to frequently asked questions, and you can have a WordPress chat plugin waiting for them on your page to answer their questions more directly.

Research your goals
learn more about your target audience. If you're only sending a few messages, get to know your prospects as personally as possible.