How to feed the sales funnel with good opportunities
Posted: Sun Jan 26, 2025 9:03 am
What is the difference between capturing leads and quality prospects? Especially in the B2B market, it is of utmost importance to feed the sales funnel with real business opportunities, both to optimize time and resources and to generate business relationships that are sustained over time and allow the company to increase its profitability.
One of the biggest mistakes B2B companies make is working with databases that are too large . This is because they tend to think that the more leads there are, the more opportunities they have to make sales. However, without qualified leads there are no clients, and without clients, there is no income.
That's why it's important to conduct customer prospecting work rcs data morocco on real sales opportunities. Otherwise, we'll have low conversion rates and our strategies won't be successful, simply because we're talking to companies or customers who aren't interested in our products or services.
How to create a sales funnel that attracts qualified leads
Beyond looking for examples of sales funnels that allow us to improve strategies, we must focus on good practices such as:
1. Create valuable content
93 % of B2B marketing analysts say content generates more leads than conventional strategies , but how do you create an effective sales funnel using content marketing?
The most important thing is to know your prospects thoroughly in order to generate content that generates value. In this sense, it is important - before approaching potential clients - to know what their needs are, to know their pain points, interests and everything that allows you to reach them with content that responds to their real needs.
Let's look at an example of a sales funnel related to this point: a company that sells accounting and administrative management software can offer an eBook that explains everything related to the 30-Day Payment Law . To obtain it, the interested person - in this case, the decision-maker - must enter their contact information in a simple and clear form. Thus, this potential client is already in the first part of the sales funnel.
In this way, the sales department will focus its efforts on a lead that truly represents a business opportunity, which has reached us thanks to valuable content.
2. Identify where your best opportunities come from
If you already use a CRM, you have an advantage: you will be able to consult the tracking parameters that are generated each time a prospect sends you their data, and how many of those leads end up becoming clients.
With this information, it is possible to increase the effectiveness of our strategies by focusing on digital channels and formats that guarantee better results for your business.
Following the same sales funnel example above, knowing where the leads come from makes it possible to optimize resources to increase the effectiveness of the eBook, focusing resources on the most effective platforms, best-positioned keywords, etc.
Now, beyond the examples of sales funnels, we must understand that each B2B company responds to specific conditions in its field, so it is key to know the market thoroughly in order to generate strategies that allow us to reach those companies that really represent a business opportunity.
One of the biggest mistakes B2B companies make is working with databases that are too large . This is because they tend to think that the more leads there are, the more opportunities they have to make sales. However, without qualified leads there are no clients, and without clients, there is no income.
That's why it's important to conduct customer prospecting work rcs data morocco on real sales opportunities. Otherwise, we'll have low conversion rates and our strategies won't be successful, simply because we're talking to companies or customers who aren't interested in our products or services.
How to create a sales funnel that attracts qualified leads
Beyond looking for examples of sales funnels that allow us to improve strategies, we must focus on good practices such as:
1. Create valuable content
93 % of B2B marketing analysts say content generates more leads than conventional strategies , but how do you create an effective sales funnel using content marketing?
The most important thing is to know your prospects thoroughly in order to generate content that generates value. In this sense, it is important - before approaching potential clients - to know what their needs are, to know their pain points, interests and everything that allows you to reach them with content that responds to their real needs.
Let's look at an example of a sales funnel related to this point: a company that sells accounting and administrative management software can offer an eBook that explains everything related to the 30-Day Payment Law . To obtain it, the interested person - in this case, the decision-maker - must enter their contact information in a simple and clear form. Thus, this potential client is already in the first part of the sales funnel.
In this way, the sales department will focus its efforts on a lead that truly represents a business opportunity, which has reached us thanks to valuable content.
2. Identify where your best opportunities come from
If you already use a CRM, you have an advantage: you will be able to consult the tracking parameters that are generated each time a prospect sends you their data, and how many of those leads end up becoming clients.
With this information, it is possible to increase the effectiveness of our strategies by focusing on digital channels and formats that guarantee better results for your business.
Following the same sales funnel example above, knowing where the leads come from makes it possible to optimize resources to increase the effectiveness of the eBook, focusing resources on the most effective platforms, best-positioned keywords, etc.
Now, beyond the examples of sales funnels, we must understand that each B2B company responds to specific conditions in its field, so it is key to know the market thoroughly in order to generate strategies that allow us to reach those companies that really represent a business opportunity.