What is a value proposition to attract more customers
Posted: Sun Jan 26, 2025 9:13 am
Understanding the value proposition of 'my company' is key to developing a strategy to attract and interact with prospects. One of the first things we need to know is what value is for the customer, what their problems are and how we can solve them with our services.
What is a value proposition in the company?
The value proposition contains the functional and emotional benefits that characterize our business model and that, at the same time, allow us to provide solutions to others. More specifically, it is about knowing the elements that differentiate us from our competitors and that also represent the promise of our company.
The promise of the value proposition must be in tune with the needs of rcs data pakistan potential client, in this way making the match between the value proposition or promise and the solution.
How to explore our value proposition?
To begin, we need to prioritize the subjective and functional values of the company. According to the Harvard Business Review , we must explore five levels: inspirational value, individual value, ease of doing business, functional value, and essential minimum values. Defining each element will depend on our organizational culture, feelings, aspirations, appreciations, and decisions we make.
Exploring the proposition allows us to know what problems our prospect really wants to solve and, in that sense, determine what I can put in my business to attract customers. An effective prospecting process begins by defining or understanding our value proposition .
Once we know the differentials and attributes of our company, it is easier to know how to attract new customers to the business. How? By identifying their needs or pain points .
Pain points : customer needs, problems or desires
Focusing on solving our prospects’ problems is the closest thing to understanding what value is for the customer. Beyond paying for a service or product, people are looking for solutions, even without knowing they have a problem . According to Hubspot, 90% of consumers are not decided on a particular brand before they begin their search . What they do know is that they want to optimize their operations, solve their problems, have more income, offer better service, among others. They feel that they need something, but they don’t know exactly what or how to solve it.
It is clear that each client's challenges are different, but, in general, we can group the most common pain points into three categories: sales process, financial, support.
Pain points in sales processes : when potential customers want to optimize their transactions to avoid delays, save time, reduce efforts, provide more information, ensure that their products and services are available when their customers need them and increase their payment alternatives.
What is a value proposition in the company?
The value proposition contains the functional and emotional benefits that characterize our business model and that, at the same time, allow us to provide solutions to others. More specifically, it is about knowing the elements that differentiate us from our competitors and that also represent the promise of our company.
The promise of the value proposition must be in tune with the needs of rcs data pakistan potential client, in this way making the match between the value proposition or promise and the solution.
How to explore our value proposition?
To begin, we need to prioritize the subjective and functional values of the company. According to the Harvard Business Review , we must explore five levels: inspirational value, individual value, ease of doing business, functional value, and essential minimum values. Defining each element will depend on our organizational culture, feelings, aspirations, appreciations, and decisions we make.
Exploring the proposition allows us to know what problems our prospect really wants to solve and, in that sense, determine what I can put in my business to attract customers. An effective prospecting process begins by defining or understanding our value proposition .
Once we know the differentials and attributes of our company, it is easier to know how to attract new customers to the business. How? By identifying their needs or pain points .
Pain points : customer needs, problems or desires
Focusing on solving our prospects’ problems is the closest thing to understanding what value is for the customer. Beyond paying for a service or product, people are looking for solutions, even without knowing they have a problem . According to Hubspot, 90% of consumers are not decided on a particular brand before they begin their search . What they do know is that they want to optimize their operations, solve their problems, have more income, offer better service, among others. They feel that they need something, but they don’t know exactly what or how to solve it.
It is clear that each client's challenges are different, but, in general, we can group the most common pain points into three categories: sales process, financial, support.
Pain points in sales processes : when potential customers want to optimize their transactions to avoid delays, save time, reduce efforts, provide more information, ensure that their products and services are available when their customers need them and increase their payment alternatives.