Solution Implementation: Rebranding the TAXIRATE festival

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Brainster Next College students from the UX/UI and Graphic Design study program took the final annual exam – Solution Implementation. Unlike other faculties, our students demonstrate their knowledge by presenting a real project and developing a real product for a real client. In this exam, the students’ task was to create a brand identity for the cult festival “Taxirat”.

At the exam presentations, students presented their solutions to their colleagues, their instructors and mentors, as well as to Password Production clients. The start of the exam was announced by Aleksandar Klashninovski, the general manager of the college:

"Today's exam is the crowning achievement of your year-long work. The rcs data singapore has come to demonstrate your knowledge in a real environment and for a real project. This subject is what gives life to your skills. I wish I had had this opportunity at your age, but I'm happy that you have it."


Students created excellent solutions
At the exam, the students appeared prepared to present their original design concepts. For the purposes of their solution, they had also researched the significance of the "Taxirat" festival for our culture and the history of this cultural event. Some of the students were inspired by the very meaning of the name of the festival (TAXIRA - bad luck/fate, misfortune). Furthermore, based on their developed concepts, they showed the developed brand identity to the client: logos with several versions, symbols, primary and secondary typography, choice of color palette, promotional materials, posters and visual communication for social media.