Learn How to Make a Landing Page
Posted: Sun Dec 22, 2024 9:56 am
With the arrival of Inbound Marketing , a series of terms were born that are important for every marketer to handle, one of these terms is Landing Page or Destination Page.
But more than just knowing the concept, the most important thing is that every marketer knows how to make an effective Landing Page that converts visitors into Leads so you can start on the path to successful Inbound Marketing .
According to a study by Hubspot, 92.7% of the companies interviewed improved uk email database lead capture after using Inbound Marketing , while Social Media B2B points out that B2B companies that have a blog generate 67% more leads per month than those that do not.
[Tweet “According to a study by Hubspot, 92.7% of the companies interviewed improved lead generation after using Inbound Marketing”]
How do they get these leads ? Simple, by having landing pages that convert visitors into leads, but how do you create landing pages that convert visitors into leads? What is the anatomy of a perfect landing page? Below we will help you with this.
What is a Landing Page and what is its purpose?
We will begin this journey by defining what a Landing Page is to refresh your memory and get us all on the same page. According to Wikipedia, a Landing Page is “ a web page that is an extension of a promotional announcement, where the offer of the product or service that is being promoted through a sales letter is explained in more detail.”
Hubspot defines it as follows: “ A landing page is a web page that allows you to capture a visitor’s information via a lead form . A good landing page will specifically target a particular audience, such as traffic from an email campaign promoting a certain ebook, or visitors who click on a pay-per-click ad promoting your webinar.”
That is to say, a Landing Page is an extension of your website, where users arrive after clicking on your Call To Action , there (on the landing page) you explain in more detail what your ebook or your content offer, promotion, etc. is about, with the purpose of this user leaving you their contact information (email, website or blog, telephone, etc.), going from being a visitor to a lead .
Landing Pages are used from the “convert” stage of the Inbound Marketing methodology , when the prospect is already on the page and you want them to become a lead, leaving their contact information in exchange for some additional material.
It doesn't matter if you created a Landing Page to obtain contacts for new leads, or to nurture leads that have already begun their path in the Buyer's Journey , your objective will always be: to have the attention of your potential client , either to start the path towards the purchase or to continue their journey and close the sale.
Remember that the conversion process can occur during any stage of the buyer 's journey . During the awareness stage, consideration stage or decision stage, all of these can convert visitors into leads, it will all depend on the effectiveness of your Landing Page.
[Tweet “The conversion process can occur during any stage of the buyer's journey”]
Landing Page Best Practices
Now, let's talk about the best practices for your Landing Page to convert visitors into leads . Take note and don't skip any of these tips. Remember that Landing Pages are your digital sales representatives, so if they fail, your sale fails.
But more than just knowing the concept, the most important thing is that every marketer knows how to make an effective Landing Page that converts visitors into Leads so you can start on the path to successful Inbound Marketing .
According to a study by Hubspot, 92.7% of the companies interviewed improved uk email database lead capture after using Inbound Marketing , while Social Media B2B points out that B2B companies that have a blog generate 67% more leads per month than those that do not.
[Tweet “According to a study by Hubspot, 92.7% of the companies interviewed improved lead generation after using Inbound Marketing”]
How do they get these leads ? Simple, by having landing pages that convert visitors into leads, but how do you create landing pages that convert visitors into leads? What is the anatomy of a perfect landing page? Below we will help you with this.
What is a Landing Page and what is its purpose?
We will begin this journey by defining what a Landing Page is to refresh your memory and get us all on the same page. According to Wikipedia, a Landing Page is “ a web page that is an extension of a promotional announcement, where the offer of the product or service that is being promoted through a sales letter is explained in more detail.”
Hubspot defines it as follows: “ A landing page is a web page that allows you to capture a visitor’s information via a lead form . A good landing page will specifically target a particular audience, such as traffic from an email campaign promoting a certain ebook, or visitors who click on a pay-per-click ad promoting your webinar.”
That is to say, a Landing Page is an extension of your website, where users arrive after clicking on your Call To Action , there (on the landing page) you explain in more detail what your ebook or your content offer, promotion, etc. is about, with the purpose of this user leaving you their contact information (email, website or blog, telephone, etc.), going from being a visitor to a lead .
Landing Pages are used from the “convert” stage of the Inbound Marketing methodology , when the prospect is already on the page and you want them to become a lead, leaving their contact information in exchange for some additional material.
It doesn't matter if you created a Landing Page to obtain contacts for new leads, or to nurture leads that have already begun their path in the Buyer's Journey , your objective will always be: to have the attention of your potential client , either to start the path towards the purchase or to continue their journey and close the sale.
Remember that the conversion process can occur during any stage of the buyer 's journey . During the awareness stage, consideration stage or decision stage, all of these can convert visitors into leads, it will all depend on the effectiveness of your Landing Page.
[Tweet “The conversion process can occur during any stage of the buyer's journey”]
Landing Page Best Practices
Now, let's talk about the best practices for your Landing Page to convert visitors into leads . Take note and don't skip any of these tips. Remember that Landing Pages are your digital sales representatives, so if they fail, your sale fails.