Contribution to increased conversion rate

[ishanijerin1]

As funnel analysis progresses and personas become clearer, you can increase the number of people who make a purchase, which will ultimately lead to improved conversion rates.

The more in-depth the analysis, the more you can optimize your product or service measures, sales methods, and the purchasing process .

Types of Funnels
There are three types of marketing funnels: the administration directors email database Birthstone funnel, the Influence funnel, and the Double funnel. Each type of funnel has a different diagram style.

We will introduce the details for each item.

Birches Funnel
Birches means purchase or purchasing in English, and is a funnel that diagrams consumer behavior. The general funnels we have explained so far fall under the category of Birches funnels.

The funnel shape represents how options are gradually narrowed down to a smaller number as customers progress from awareness of the product, to interest, comparison and consideration, and purchase/application.

Influence Funnel
In contrast to the Birthstone funnel, the influence funnel is a diagram that illustrates the actions that consumers take after they purchase a product .

In today's world, where anyone can easily spread the word, consumers who have made a purchase can become excellent advertising agents.

In the BtoC industry, word-of-mouth and reviews from consumers are easily collected and are becoming more effective than corporate advertising.

Influence funnels are useful when considering what image you want consumers to have and how you want them to convey that to those around them.