Incorporate snail mail into your prospecting sequence.

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Set a reoccurring meeting/time block for yourself.
Schedule a 30-minute time block once per week to sit and write your cards. Throughout the week when you think of someone that you should write a note to, add their name to the body of your calendar invite so that you remember which clients to write to.

If you have tried to gain the attention of a decision-maker with emails, voicemails, and LinkedIn messages but you still haven’t been able to connect, a written note is another tool you can leverage to build familiarity.

Be genuine.
When writing notes to customers and prospects, think of something personal and thoughtful to say. If you’re a sales leader, consider sending written notes to your team as a way to show support.

They aren’t just for holidays.
While it is great to send a customer a card for a holiday o south africa telegram data their birthday, it’s even more powerful to send it for no particular occasion. A simple note of appreciation is well received any day of the year.

Keep supplies on hand.
Purchase several boxes of cards and stamps to have on hand in your office. That way, when you have the motivation to send one, you won’t need to add a trip to the store to your already busy day.

In a world where we already receive too many texts and emails, be someone who stands out in the crowd by using this personal and retro tool.Don’t Fall Victim To The Delusion of Perfection
We need to embrace the process of success and not find ourselves consumed by the goals of success. What often gets in the way is our false belief of needing to be perfect.

Perfection Paralysis
As humans, we have an insatiable desire to be perfect at anything that we do. From the sports we play, to how we look and feel, to the way we communicate. What we can’t get overwhelmed by, though, is what I call the “delusion of perfection”.