You're going to learn all kinds

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You might find yourself going super deep into e-commerce SEO. You need to listen to that, because that's your inner self telling you where your passion is. This is our Moz-shaped superpower. This whole process of learning is really important, and it's really important because it helps you unlock your superpower. Going from going wide, almost like what Rand talked about all those years ago with a T-shaped marketer, that's a lot what we're talking about, getting a really nice wide foundation early in our career so that we can unlock what our superpower is.


What is our superpower? It's that thing that keeps you up at night. It's that thing that russian phone number example when you wake up, you think about. It's that thing that you can't find yourself stop talking to your colleagues about or reaching out to other people on social media. Notice, when we start talking about reaching out to people on social media, that's where we get into the people portion of this process. So once you find your superpower, you want to get really, really good at it, and you're going to find yourself up-skilling religiously.



of new technologies. You're going to learn processes and workflows to help you get the most out of that superpower. This is where we get to the next stage, and this is incredibly powerful. As you start to improve and start to go down that path, remember this concept of the sheep. When you start to unlock your superpower, it doesn't mean that you're going to end up walking in a straight line.