Long -tail keywords are better for generating the expected conversion. The important thing is that they do not have a very high search volume or too much competition so that you can position and strengthen your content marketing strategy .
BuzzSumo
This amazing platform measures metrics and analyzes what content is performing kuwait whatsapp numbers best in your industry. You can access the most relevant data about your competition, and how they perform on social media.
You have the ability to search for a specific topic and observe its behavior, which is essential to strengthen your content marketing strategy, and you can know which path you should take when developing an article, downloadable, or simply the most effective message for all your Inbound Marketing campaigns.
What do you need? Register on the website and choose the plan that suits you best. You can use the tool for free for 14 days.
Advantages: You can search for the most prominent authors, sources, infographics and even videos on the topic you are interested in exploring. You have access to new influencers on the web with statistics about them to understand how you can position yourself and thus strengthen your content marketing strategy.
Issuu
This tool has more than 15 million posts on a variety of topics, free of charge. Here you can find creative suggestions to develop and strengthen your Content Marketing Strategy and the topics that you are interested in exploring and investigating in greater depth.
What do you need? You need to register for free to have access to all content, although there are other paid plans for more specific functions.
Advantages: It offers you a global view of thousands of topics that you can discover and research to then discuss on your blog. You have the option of uploading your posts to this portal.
Development to Strengthen your Content Marketing Strategy
At this stage you already have prior research on the topics to develop. The idea is that you work on creating the objective to strengthen your Content Marketing Strategy and develop it.
Do you want to increase traffic? Do you want to generate greater engagement with your audience? Do you want to increase sales through your blog? Are you looking to attract strangers and convert them into customers?
If all the answers to the previous questions were Yes, then you should organize yourself with the content that your Buyer Persona needs, since each piece must have a definitive meaning and purpose, always focused on your ideal client.
Hubspot Editorial Calendar
The leader in Inbound Marketing software offers a template for creating an editorial calendar, which is not only great for organization, but also for planning your Content Marketing Strategy.