It creeps up on customer relationships

[rifat28dddd]

For account management and communicating with customers text messaging is a tremendous tool. It helps you nurture and maintain relationships, keeps customers updated, and allows you to quickly respond to concerns from anywhere.

It’s for these reasons that text messaging is the perfect virtual communication channel to blend into your account management system and process. Text messages are an easy way to:

Check the pulse of your accounts
Show appreciation
Send account updates and data.
Send insight and educational resources.
Keep key contacts apprised of shipments and order information.
Be proactive with solving issues.
Send offers and specials.
The real key to blending text into your account management paraguay telegram data process is ensuring that your text messages are intentional, systematic, and part of an account management plan

The Truth About Why You Really Lose Accounts
A brutal truth is that most customers are lost because of neglect. Not prices, not products, not the economy, not aggressive competitors. Neglect!


Salespeople delude themselves into believing that if their customers are not complaining, they must be happy. So, they spend all of their time putting out fires and dealing with squeaky wheels, all the while ignoring accounts that that don’t raise their hand.

Wrapped up in this warm blanket of delusion, salespeople swing the door open and invite competitors in.

Assume Every Account is At Risk
Aggressive competitors don’t miss an opportunity to displace salespeople who neglect their customers. When you fail to proactively anchor your customer relationships, those competitors slip through and encourage buyers to consider other options.

This is exactly why you must never lose sight of the long-term consequences of neglecting accounts.