Everyone needs tools and instruments to fix blog errors . The reason is simple: through these utilities you can make life easier for readers and search engines. First of all Google.
Writing quality content is a must for every blogger, work on keyword research to respect the basic advice of SEO copywriting too. Tag title, meta description, SEO friendly URL, H1, alternative text... You already know the combination to optimize a web page and, consequently, an article for your personal blog.
But what happens when some time passes and you want to do maintenance ? Or maybe you features of our advertising database decide to update an article and realize that you can't evaluate on your own the solutions to really improve SEO and UX?
You need to do a blog analysis, a blog audit, and these are the tools to find any errors. And improve your online presence.
1. Blog Audit: Let's Start with Google Search Console
There is no point in ignoring this point, I will add it right away: Google Search Console is the most important tool for taking care of your domain. Even your blog, of course, but not only that. Portals, single-page websites, e-commerce and forums: everyone needs this free and high-performance tool. Which allows you to:
Discover performance and traffic losses.
Find 404 pages and crawl errors.
Get notified of Google penalties.
Analyze Googlebot behavior.
Among the functions available (it would take a dedicated article to go into them in depth) I suggest going beyond the new version of the Search Console and always taking a look at the Googlebot crawling statistics. That is, a tool that allows you to understand how the search engine software behaves on your website.