Top SEO Trends for 2024

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The past year has witnessed a revolutionary technological leap. The significant improvement of neural networks and artificial intelligence, combined with the ever-widening spread of the Internet of Things, has fundamentally changed our daily lives on many levels. With the increasingly organic penetration of the web into real life, search engine optimization has also undergone changes. Today we will look at the leading SEO trends that will play a key role in the new year 2024. Our goal is to inform you and help you improve your strategies this year.

Trend 1: Voice search optimization
Voice search is nothing new – it was developed by Google back in 2011. And if in the early days this technology was far from perfect, today it is significantly more accurate, and Google’s voice recognition includes 119 languages. In rcs data india with the ever-better understanding of human speech by computers, the spread of devices that can use this technology is also growing: from mobile phones and laptops to digital assistants like Siri and Alexa. As a result, voice search is taking on an increasingly significant place.

And it’s no wonder: voice search is up to three times faster than typing, making it easy and convenient to use. In a number of everyday situations, such as while driving, it’s also significantly safer. So, in the past year, 58% of users have found local businesses using voice search, and 71% of users say they prefer to make search queries using their voice rather than typing.

How does this development affect SEO? A typical voice search contains an average of 29 words, which mostly include longer and more complex keyword phrases. To answer these types of queries, Google relies heavily on featured snippets and knowledge graphs/panels (the snippets with detailed information about the search, which are usually found on the right side of the computer screen in the search results – SERP). Therefore, if you want to take advantage of the potential that voice queries open up for businesses, you should work on optimizing your site for these types of elements.

Trend 2: Content creation using AI
Content creation with AI

At the end of 2022, artificial intelligence, in the form of a chatbot, became available to the general public for the first time. Over the past year, its use has become everyday life for the vast majority of people, and the giants in the industry have entered into an open competition to improve it.

Many website owners have started using this innovation to create most of their content (and in some cases, all of it). And while many initially wondered if Google would penalize content generated by artificial intelligence, over the course of the year it became clear that this is most likely not going to happen. However, the tech giant has always prioritized quality content, including the EAT (Expertise – Authority – Trust) concept in its recommendations since 2014. In 2022, it added another element – ​​Experience. In other words, the goal of EEAT is to rank content that is useful and engaging for users.