How to write online ad copy that sells?

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Let's get one thing straight: if it's not selling something, it's not advertising. Every word or phrase you put in front of your audience is selling some form of information about some product/service to your readers, whether it's their trust, time, effort, attention, clicks, or real money.

This means that all of your content – ​​your homepage, social posts, blogs, landing pages, product descriptions, mission statement – ​​should always be selling or informing about a follow-up sale.

But is that so?

In this article, we’ll use the 5C formula to help you make sure that’s the case. This rcs data japan clear, concise, credible, compelling, and call-to-action content that can be paired with online advertising .

1. Make it easy to read
Your reader shouldn't have to stop reading to digest what you're saying, even for a nanosecond. The more compelling your content is, the longer you'll hold their attention and the easier it will be for them to understand the important points you're making.

2. Use keywords (not just for SEO)
Use keywords for online ads

While showing up on the first page of Google is a selling point in itself, you should also use keywords everywhere – not just in SEO copywriting. Remember, these are the words and phrases your audience uses. When you speak their language (not yours), your copy will clearly convey the value of your offerings in a way that resonates with them.

For example, if you're a web design/SEO provider for small business owners, this landing page copy won't sell :

“We optimize all of our websites for Google search using keyword-targeted metadata, lazy loading, and minified CSS.”

These keywords would be easy to read if your clients were web design/SEO agencies looking to outsource their own. But for the small business owner audience, this is a better sell :

“We perform technical optimizations to speed up your website and use keyword-targeted content to help you rank higher on Google.”

3. Send a direct message
Benefits and features copy can sell your reader on actions that move them through your pages, but as they get closer to the actual sale, they will think more carefully about their decision. The questions change from “what can this site provide me?” to “but what if I take advantage of…?” These signals (conscious or not) are barriers to sales, and you, through your copy, need to address them.