For some time now, we have been suggesting the use of several scores to evaluate the quality of backlinks in Backlink Analytics : Domain Score, Domain Trust Score, Page Score, and Page Trust Score.
We then developed the Authority Score, which combined all of the above exploring amazon: the essentials scores and a huge amount of data.
Backlink analysis: the authority score
So, moving forward, we decided to keep the Domain Authority Score and Page Authority Score as the overall score for evaluating the domain's backlink profile.
What is Authority Score in Backlink Analysis?
The score allows you to compare the trust levels of multiple websites and evaluate which domain (by its link profile) will send the most link weight when linking to other sites. For example, you can understand how beneficial a backlink from a referring domain is for the SEO of a website.
The score is based on a scale of 1 to 100 : the closer the authority score is to 100, the better.What is written is still the real advantage lever over any competitor: a useful article is what convinces to buy and, subsequently, to return to the site because we have had a good experience and we know that we will find the right information.
Remember this when you write your next meta description, which will have to increase organic traffic to your site by leveraging the final utility for the user.