How to develop the Purchase Cycle with your Inbound Marketing Strategy ?
Posted: Sun Dec 22, 2024 10:07 am
The Purchase Cycle is the process that your Buyer Persona or target customer completes until they make the final purchase of your product or service. For this reason, it is so important that you understand their needs and problems in order to offer them the right solution and be the best option for your target customer in the face of competition.
You must not forget that in your marketing strategy it is essential to take into account all these phases that your Buyer Persona will experience , because in this way your content will drive them to make the final decision.
[Tweet “The #PurchaseCycle is the process that your #BuyerPersona or target phone number identifier philippines customer completes until making the final purchase of your product or service.”]
As you know, your Inbound Marketing strategy must be fueled by the Purchase Cycle and to do so you must develop a content calendar that helps you highlight the different needs of your Buyer Persona in each phase of the Buyer's Journey.
The content calendar is a fairly simple format that will allow you to define the best content for each section of the Purchase Cycle, with which you will be able to persuade the Buyer Persona through your content to connect them with your product or service until they make the decision to become your client.
Always try to follow this methodology within your Inbound Marketing Strategy, since in this way any piece of content you create will have a positive impact and will effectively reach your audience.
For this we recommend that you follow this example, which can be quite practical and will help you determine each problem and possible solution for your Buyer Persona in the various phases of the Purchase Cycle:
Hubspot 's Practical Guide to Creating the Purchase Cycle
Hubspot offers us a super comfortable format to work on the Purchase Cycle and the phases of your Buyer Persona:
The idea is that you use this content calendar to generate content according to each of the phases of your Buyer Persona , in this way you will be able to attract them with your brand, and they will also consider you as one of their possible purchasing options.
Taking the example that Hubspot gives us, the calendar would be completed as follows (remember that you must create specific content for each Buyer Persona )
In this case, let's take as an example a brand of sports shoes for runners. The Buyer Persona needs to jog long distances to prepare as a runner for competitions and various activities, but does not know which is the best shoe to achieve his goals as a runner.
Discovery Stage:
¨Raquel Runner¨ has a need to run long distances but doesn't know where to start. Therefore, you can create content in the form of blog posts, lists, definitions or infographics to attract her to your product:
How to get started in the world of running with the best sports shoes?
What should you consider when buying a running shoe?
Invest wisely: 10 tips for buying running shoes
Consideration Stage:
Now that the Buyer Persona understands that the main need is to find the perfect sports shoe to start running, they must look for the available options that fit their budget. To do this, you can develop an ebook, whitepaper or simply a testimonial:
Discover how to find the perfect sports shoe
Learn about the evolution of running shoes over the last 5 years
The 10 best running shoes of the season
Decision Stage:
The most interesting moment has arrived! Raquel defines which brands are available and decides on the best one, comparing price, quality and information received. If you want to close the Purchase Cycle you must establish a discount or test the product to convert the prospect into a customer.
You must not forget that in your marketing strategy it is essential to take into account all these phases that your Buyer Persona will experience , because in this way your content will drive them to make the final decision.
[Tweet “The #PurchaseCycle is the process that your #BuyerPersona or target phone number identifier philippines customer completes until making the final purchase of your product or service.”]
As you know, your Inbound Marketing strategy must be fueled by the Purchase Cycle and to do so you must develop a content calendar that helps you highlight the different needs of your Buyer Persona in each phase of the Buyer's Journey.
The content calendar is a fairly simple format that will allow you to define the best content for each section of the Purchase Cycle, with which you will be able to persuade the Buyer Persona through your content to connect them with your product or service until they make the decision to become your client.
Always try to follow this methodology within your Inbound Marketing Strategy, since in this way any piece of content you create will have a positive impact and will effectively reach your audience.
For this we recommend that you follow this example, which can be quite practical and will help you determine each problem and possible solution for your Buyer Persona in the various phases of the Purchase Cycle:
Hubspot 's Practical Guide to Creating the Purchase Cycle
Hubspot offers us a super comfortable format to work on the Purchase Cycle and the phases of your Buyer Persona:
The idea is that you use this content calendar to generate content according to each of the phases of your Buyer Persona , in this way you will be able to attract them with your brand, and they will also consider you as one of their possible purchasing options.
Taking the example that Hubspot gives us, the calendar would be completed as follows (remember that you must create specific content for each Buyer Persona )
In this case, let's take as an example a brand of sports shoes for runners. The Buyer Persona needs to jog long distances to prepare as a runner for competitions and various activities, but does not know which is the best shoe to achieve his goals as a runner.
Discovery Stage:
¨Raquel Runner¨ has a need to run long distances but doesn't know where to start. Therefore, you can create content in the form of blog posts, lists, definitions or infographics to attract her to your product:
How to get started in the world of running with the best sports shoes?
What should you consider when buying a running shoe?
Invest wisely: 10 tips for buying running shoes
Consideration Stage:
Now that the Buyer Persona understands that the main need is to find the perfect sports shoe to start running, they must look for the available options that fit their budget. To do this, you can develop an ebook, whitepaper or simply a testimonial:
Discover how to find the perfect sports shoe
Learn about the evolution of running shoes over the last 5 years
The 10 best running shoes of the season
Decision Stage:
The most interesting moment has arrived! Raquel defines which brands are available and decides on the best one, comparing price, quality and information received. If you want to close the Purchase Cycle you must establish a discount or test the product to convert the prospect into a customer.