Set the right expectations for future communications

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When someone joins your email list, it’s always a good idea to send them a welcome email. This gives you the opportunity to connect with new subscribers and set expectations for the type of content you’ll send to their inbox. In fact, welcome emails get 4x and 5x more opens and clicks than traditional marketing emails.

You can also use welcome emails as a medium to collect information about new subscribers. For example, we use a quiz flow on our Nextiva Unified Communications website. This quiz helps us segment new subscribers based on the data collected through the quiz.


After completing the quiz, we asked the person to share their email address. Then we send a welcome email.

Here are some best practices to follow when sending welcome emails:

Make sure the message delivers on the promise you made when peru mobile database they signed up for your list. For example, if you promise to provide content upgrades, provide them with links to resources.
For example, let your new subscribers know when you'll email them and what type of content you'll be sharing. This ensures that there are no surprises. This is also good because it forces you to think about your goals. Email marketing.
One of your goals is to quickly build meaningful relationships with new subscribers. The best way is to increase the number of touch points. You can do this by mentioning social media channels they can follow in your email signature.
Don’t overload your subscribers by sending too much information in one email.

You can send an email welcome sequence so you don’t bombard them with too much information. I recommend sending up to three emails during the welcome process.

A typical welcome email sequence follows this formula.