How to make a good car ad?
Posted: Mon Jan 27, 2025 6:39 am
how to make a good car ad
The text? The photo of the vehicle? The colors? So, how do you make a good car ad for your dealership? There is no magic formula, but some practices can help you achieve success and get ahead of the competition. Follow along!
Tips on how to make a good car ad
There are two main features that make up an advertisement: text and image. The copywriting must be direct, free from grammatical errors and emphasize the positive aspects of the vehicle. And the image cannot be cluttered or have too much information or elements to avoid distracting the user.
However, to create an unbeatable ad, much more is needed than just rcs data spain precautions. Below, we have brought you 6 tips on how to create a good car ad that you can apply today in your dealership.
1. Know your target audience
Someone who buys a BMW is probably not the same person who will buy a 2012 Celta. Therefore, your ad also needs to be adapted according to the target audience.
Assess whether the consumers of a given vehicle are men, women, people with families, people who will use it to be an app driver, in short, anything that can help make the content and even the images used more personalized.
This way, when they come across your ad – compared to dozens of other competing vehicles – your advertising will attract more attention, after all, the user will feel identified with it.
2. High quality photos always
First of all, clean the vehicle you want to photograph and remove any elements that could be behind it and clutter the image, such as furniture or people passing by. Use a good quality camera or cell phone, and try to always take your photos in the same frame.
Try to set aside an indoor space in your dealership for photo shoots, avoiding being at the mercy of cloudy or rainy weather. And, if possible, invest in spotlights or the famous ring lights that help make up for the lack of natural lighting in the environment.
3. Don't forget the main technical specifications
Providing information about mileage, year, model and transmission type is almost mandatory in the automotive world. The more data you provide to your consumers, the more assertive your ads will be and the less likely someone will appear looking for something that your inventory does not have.
Suggested information for registration includes:
Mileage traveled
Year of manufacture
Model and brand
Exchange rate
Bodywork
Engine and power
End of plate
Color
Additional items such as airbag, alarm, GPS, parking sensor, etc.
Oh, and don't forget important information, including whether the vehicle has been in an accident or if the car was auctioned.
4. Use numbers to your advantage
Use numbers and percentages in a way that doesn’t scare your consumer at first glance. The amount “48 installments of R$600” gives the impression of being less expensive than the full amount of R$28,800.
The text? The photo of the vehicle? The colors? So, how do you make a good car ad for your dealership? There is no magic formula, but some practices can help you achieve success and get ahead of the competition. Follow along!
Tips on how to make a good car ad
There are two main features that make up an advertisement: text and image. The copywriting must be direct, free from grammatical errors and emphasize the positive aspects of the vehicle. And the image cannot be cluttered or have too much information or elements to avoid distracting the user.
However, to create an unbeatable ad, much more is needed than just rcs data spain precautions. Below, we have brought you 6 tips on how to create a good car ad that you can apply today in your dealership.
1. Know your target audience
Someone who buys a BMW is probably not the same person who will buy a 2012 Celta. Therefore, your ad also needs to be adapted according to the target audience.
Assess whether the consumers of a given vehicle are men, women, people with families, people who will use it to be an app driver, in short, anything that can help make the content and even the images used more personalized.
This way, when they come across your ad – compared to dozens of other competing vehicles – your advertising will attract more attention, after all, the user will feel identified with it.
2. High quality photos always
First of all, clean the vehicle you want to photograph and remove any elements that could be behind it and clutter the image, such as furniture or people passing by. Use a good quality camera or cell phone, and try to always take your photos in the same frame.
Try to set aside an indoor space in your dealership for photo shoots, avoiding being at the mercy of cloudy or rainy weather. And, if possible, invest in spotlights or the famous ring lights that help make up for the lack of natural lighting in the environment.
3. Don't forget the main technical specifications
Providing information about mileage, year, model and transmission type is almost mandatory in the automotive world. The more data you provide to your consumers, the more assertive your ads will be and the less likely someone will appear looking for something that your inventory does not have.
Suggested information for registration includes:
Mileage traveled
Year of manufacture
Model and brand
Exchange rate
Bodywork
Engine and power
End of plate
Color
Additional items such as airbag, alarm, GPS, parking sensor, etc.
Oh, and don't forget important information, including whether the vehicle has been in an accident or if the car was auctioned.
4. Use numbers to your advantage
Use numbers and percentages in a way that doesn’t scare your consumer at first glance. The amount “48 installments of R$600” gives the impression of being less expensive than the full amount of R$28,800.