2022 Sales Calendar: Check the dates to create promotions in your vehicle store

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Find out which dates to consider in your vehicle dealership's 2022 sales calendar and develop exciting promotions.

2022 Sales Calendar
Brazilian retail promotions are mainly based on important holidays, such as Mother's Day and Christmas. Over the years, other celebrations have been added to the traditional list, including Black Friday and Consumer Week. These choices are strategic and often involve sentimental appeal or high discounts to encourage consumption.

It is important to understand that these dates are not rcs data turkey to clothing, footwear or cosmetics stores, but can be used by all types of companies, including used and pre-owned vehicle dealerships. All you need is an attractive slogan and a call to action that really brings consumers to your store.

Below, the Revenda Mais blog has selected the main dates from the 2022 sales calendar to inspire your next actions.

The dates that are most remembered
Carnival
Celebrated between February and March, a date that varies depending on the year, Carnival is a good opportunity to change the entire decoration of your store. Invest in vibrant colors and carnival elements to add more joy to the atmosphere. You can also hold a special Carnival fair, generating movement for resale, after all, not everyone likes to participate in the festivities of the date or travel to other cities.

Easter
Widely used by retailers, this commemorative date is one of the most profitable for the food segment. You can use your customers' passion for chocolate as a lure to attract customers. How about giving an Easter basket to anyone who buys a car during April? Or making some of your store's unique chocolates available to visitors?

Labor Day
This is not a very commercial date, but it can be an excellent opportunity for you to develop an internal action to honor your employees, such as a special lunch or a day full of fun activities at a farm near the city.

Mother's Day
Mother's Day is considered the second most important date for commerce. A report by Neotrust showed that e-commerce saw a significant increase in 2021. From April 26 to May 9, there was a 14% increase in revenue compared to the previous year, totaling R$6.4 billion in sales. In your store, you can choose to give gifts to mothers who purchase a vehicle during this period or make posts that focus on sentimental aspects, such as testimonials from loyal customers to their mothers.

Valentine's Day
Celebrated on June 12th, Valentine's Day can be a great time to share fun and inspirational posts on your social media. Invite your customers to give testimonials or send messages to their loved ones. You can also offer discounts to attract visitors.

Father's Day
The second Sunday of August is Father's Day – another super important date in the 2022 Brazilian sales calendar. How about using good humor on your social media? Ask your followers the most popular phrases that fathers usually say or even hold a raffle for a service in your store for fathers, such as a full car wash or oil change.

Read also: How can Digital Marketing help your vehicle dealership overcome the crisis? [Updated 2022]
Customer Day
Customer Day is celebrated every September 15th. On this date, you can do something different and not necessarily a promotion. Invite your most loyal customers or those who regularly refer other customers to receive a special gift. A phone call can make all the difference.

Black Friday