Marketing in the tourism sector
Posted: Mon Jan 27, 2025 6:52 am
In this context, where contact points are multiplied and the purchasing process is not necessarily linear, it is important to conceive brand communication in a global and international way. To do this, we have the help of 360º Marketing, a concept that names marketing plans with unified and coherent messages at each of the different points of contact the consumer has with the brand and the different markets. We are therefore talking about maintaining a 360º vision to take advantage of all available resources and ensure that all actions make sense as a whole.
The goal is to design a complete user experience and connect venezuela phone number data it with each of the stages of the traveler: from looking for inspiration for their next adventure, starting to plan it, booking hotels and activities, experiencing it first-hand and then sharing it with friends and acquaintances.
5 phases of traveler in international marketing
1. Inspiration
The possibilities begin from the moment the user starts exploring options or ideas. Understanding what their motivations have been will help you to intercept the moment and activate your storytelling to highlight your proposal. You must tell them who you are, why you are what they are looking for, your differential values… and you can do it through SEO, PPC, Branded Content, social networks… The objective is brand awareness.
2. Planning
At this stage, the user is choosing destinations, dates, flights, hotels… They need detailed information to help them decide on one option or another. They will probably be browsing Google, forums like Tripadvisor, blogs, travel social networks like Passporter or Nomadizers… With adequate segmentation, you can send them information that is tailored to their needs. Multichannel workflows are the best resource at this stage.
3. Booking
The traveller has already done his research and is ready to book flights, hotels, activities… At this point it is important to offer him security, ease and a varied offer. Although the user may be dealing with tour operators, you should not lose sight of the metrics that will provide you with valuable information for the future: average spending, loyalty, etc.
The goal is to design a complete user experience and connect venezuela phone number data it with each of the stages of the traveler: from looking for inspiration for their next adventure, starting to plan it, booking hotels and activities, experiencing it first-hand and then sharing it with friends and acquaintances.
5 phases of traveler in international marketing
1. Inspiration
The possibilities begin from the moment the user starts exploring options or ideas. Understanding what their motivations have been will help you to intercept the moment and activate your storytelling to highlight your proposal. You must tell them who you are, why you are what they are looking for, your differential values… and you can do it through SEO, PPC, Branded Content, social networks… The objective is brand awareness.
2. Planning
At this stage, the user is choosing destinations, dates, flights, hotels… They need detailed information to help them decide on one option or another. They will probably be browsing Google, forums like Tripadvisor, blogs, travel social networks like Passporter or Nomadizers… With adequate segmentation, you can send them information that is tailored to their needs. Multichannel workflows are the best resource at this stage.
3. Booking
The traveller has already done his research and is ready to book flights, hotels, activities… At this point it is important to offer him security, ease and a varied offer. Although the user may be dealing with tour operators, you should not lose sight of the metrics that will provide you with valuable information for the future: average spending, loyalty, etc.