Vehicle Resale Marketing Trends in 2021

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Keeping up with vehicle resale marketing trends is essential to always be ahead of the competition and identify new opportunities to increase your brand's engagement and, of course, generate new business.

Marketing Trends for Vehicle Resale
The Marketing segment, especially Digital Marketing , is constantly evolving . In addition to the frequent launch of new tools and digital channels , the market is always impacted by changes in consumer behavior.

In 2020, for example, the COVID-19 pandemic made online shopping even rcs data vietnam popular, requiring companies to accelerate their digital transformation on the internet .

Below, we highlight the marketing trends for vehicle resale expected for 2021. Among them, interactive marketing, TikTok and Reels , virtual stores on social media, popularization of live broadcasts and much more stand out.

Interactive Marketing
Social isolation, a hallmark of 2020, has led to interactions through screens gaining momentum and this trend will continue into next year.

Invest in quizzes , ebooks , polls, infographics and interactive videos to promote greater engagement with your target audience and use your social media for this promotion.

Instagram , in fact, is one of the most suitable platforms because it offers numerous specific interaction features in stories, such as polls and the possibility of creating personalized filters for your resale for your followers to use.

When we talk about Interactive Marketing , we also refer to the possibility for users to chat with their reseller easily.

Keep contact points visible on your website , such as phone and email. And if you don't have a WhatsApp Business account yet , start creating your account today and use automation tools, such as quick replies and away messages, to foster a better relationship with potential customers.

TikTok and Instagram Reels
Everyone loves videos , especially if they are short and fun , and can be watched during a quick break at work or at night while we jump from one post to another to clear our minds.

And that's why TikTok and Reels (a kind of Instagram TikTok) gained prominence in 2020 and are among the vehicle resale marketing trends for this year.

TikTok is already the fourth most accessed social network in Brazil and is already being used by companies and self-employed professionals to promote services and products.

Below is a brief explanation of how each platform works.

TikTok
It is a video social network that provides various effects and even audio to be used in dubbing (one of the most popular content on social media).

Navigation is very intuitive and in a matter of minutes you can create some really fun videos . One of the great features is the Discover menu, where you can find videos from all over the world – from famous people and not – who are using the most popular hashtags of the moment.