Let's start with some general statistics

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From the editors. The seminar lasted over two hours and covered all the key aspects of promoting projects on the Internet. After receiving a powerful speech from Irina, we decided to share with you a series of articles dedicated to the trends of 2024.

2023 in marketing
For the 23rd year in the advertising world. Today, companies are reporting growth in advertising budgets across all channels. And think about the numbers — these are billions of dollars that businesses spend on customer acquisition. france rcs data What's especially impressive is that businesses are actively investing in digital marketing.

Investment in advertising

As for offline marketing costs, they are difficult to calculate, since various offline engagement methods are used, which few people report. However, these figures are truly fantastic. This year, an increase in budgets was recorded around the world. For the next year, 2024, all statistical companies predict an increase in all budgets by 8%. It seems like a small percentage, but when we are talking about tens of billions of dollars, these are absolutely fantastic amounts.